Continue the Campaign “Don’t Stop Mie Now”, Mie Sedaap Partners with Ahn Hyo Seop as the New Face of Mie Sedaap

Kapanlagi.com - After holding the Come See Mie Festival in GBK City Forest to celebrate its 20th anniversary at the end of last year, Mie Sedaap, the instant noodle brand favored by Gen-Z produced by WINGS Food, is once again making waves in the Indonesian youth market. Mie Sedaap announced its latest Brand Ambassador, the famous actor active in Korea, Ahn Hyo Seop. We are all familiar with his stunning performances in the dramas “Business Proposal,” “Dr. Romantic 2&3,” and “A Time Called You.”

“Ahn Hyo Seop represents our target audience, which is Gen-Z, who are young, passionate about chasing their dreams, and certainly at an age that is just right. Ahn Hyo Seop also has a very large fanbase in Indonesia, the largest number #1 in Asia with 25.3%, and the highest age range of his fanbase is 18-24 years. Therefore, we hope to reach even more young people who can feel the spirit of the Don’t Stop Mie Now campaign from Mie Sedaap,” said Jimmy, Senior Brand Manager of Mie Sedaap.
Gen Z, the generation that is the largest group contributing 28% of the population in Indonesia, aged 12-27 years, is a generation with very high creativity, loves authentic things, and is certainly interested in highly visually appealing content. “Because visual design creativity is very appealing to Gen-Z, Mie Sedaap collaborates with local Indonesian illustrator, WD Willy, and Ahn Hyo Seop to present a story of flavor exploration in 'The World of Noodle' as depicted by WD Willy. The animations and visuals presented are very appealing to our target audience and embody the youthful spirit of 'DON'T STOP MIE NOW,'” continued Jimmy.

Ahn Hyo Seop will share a lot about his journey in finding the ultimate flavor that everyone loves. “Since the first time I decided to become an actor, I've always tried my best to be the best and explore every genre. That’s why partnering with Mie Sedaap feels so right to me because we share the same spirits. Despite being a relatively young brand, they consistently push the boundaries of innovations to deliver the finest flavors. Their relentless drive and spirit are truly impressive. I’m thrilled to collaborate with Mie Sedaap and share my exciting journey with them. (Since the first time I decided to become an actor, I have always strived to give my best and explore every genre. That’s why working with Mie Sedaap feels so right for me because we have the same spirit. Although still a relatively young brand, they continue to push the boundaries of innovation to present the best flavors. Their dedication and spirit are truly impressive.) I am very excited to collaborate with Mie Sedaap and share my exciting journey with them,” said Ahn Hyo Seop, Brand Ambassador of Mie Sedaap.

In the journey of flavor exploration in the world of noodles, Ahn Hyo Seop is taken to explore every corner of this world and discover the touching Sedaap moments that resonate not only with the taste on the tongue but also with the feelings in the heart. Ahn Hyo Seop realizes that there is one flavor that is always present in every moment, which is the flavor that Mie Sedaap brings into life, the flavor of a bowl of noodles that fulfills millions of dreams. This illustrates Mie Sedaap's vision of “Brings Taste to People’s Lives.”

Ahn Hyo Seop also shared his experience when he visited Indonesia in September 2023. "When I visited Indonesia before, I found it to be such a beautiful country. The food suited me perfectly and was amazing. So, when I was offered to be Mie Sedaap’s Brand Ambassador, I tried all of the variants and loved each one of them! Mie Sedaap has this bold, unforgettable flavor that kicks good from the first slurp. I could probably finish a bowl in just 2-3 slurps. (When I visited Indonesia before, I felt that this country was very beautiful.) The food is very suited to my taste and absolutely delicious. So, when I was offered to be the Brand Ambassador for Mie Sedaap, I tried all the variants and loved them all! Mie Sedaap has a bold and unforgettable flavor that leaves an amazing impression from the very first sip. I could probably finish one bowl in just 2-3 sips.)

When I learned about Mie Sedaap's vision to "Bring Taste to People's Lives," I instantly fell in love with their spirit. It resonates deeply with my own passion and values. That's why I'm truly honored to be part of Mie Sedaap’s journey," said Ahn Hyo Seop. (When I learned about Mie Sedaap's vision to 'Bring Taste to People's Lives,' I immediately fell in love with their spirit. It aligns so well with the values and love that I have. That's why I feel very honored to be part of Mie Sedaap's journey," said Ahn Hyo Seop.)

Mie Sedaap is produced in compliance with ISO 22000 standards regarding International Food Safety Management Standards, and ISO 9001 certification regarding International Quality Management Standards. In its 20th year, Mie Sedaap continues to innovate not only in flavor variants but also in various exciting events for its target audience. This is in line with the philosophy of WINGS Group Indonesia that ‘the good things in life should be accessible for all. Stay tuned for various exciting events that will be held by Mie Sedaap through the official Instagram account Mie Sedaap @miesedaapid!

(kpl/jje)