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Expensive Style, Check Out 15 Portraits of K-Pop Idols Who Become World-Class Luxury Brand Ambassadors

Expensive Style, Check Out 15 Portraits of K-Pop Idols Who Become World-Class Luxury Brand Ambassadors

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Expensive Style, Check Out 15 Portraits of K-Pop Idols Who Become World-Class Luxury Brand Ambassadors

Written by: Lily Ariani

Along with the increasing popularity of K-Pop on the international stage, many luxury brands collaborate with idols. Luxury brands usually make idols their product ambassadors. This becomes a marketing strategy to reach a wider market.

Not only senior K-Pop idols like BTS and Blackpink, but also 4th generation K-Pop idols are being eyed by luxury brands. Some have even been signed as luxury brand ambassadors within less than a year since their debut. Here is a list of 4th generation K-Pop idols who become luxury brand ambassadors.

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Yujin IVE has become one of the popular K-Pop artists that is highly sought after by brands. In addition to collaborating with CLIO and L'Occitane, Yujin was also appointed as the ambassador of South Korea for FENDI.

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Dubbed as the IT Girl of the 4th generation, Wonyoung IVE often appears in photoshoots and attends prestigious fashion shows with renowned brands. She is one of the ambassadors of the famous Italian brand, Miu Miu.

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The popularity of aespa is beyond doubt. This K-Pop group under SM Entertainment was announced as the ambassador of Givenchy brand just three months after their debut. In addition, aespa was also appointed as the Global Ambassador of Chopard.

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The next rookie monster is NewJeans. It hasn't even been a year since their debut, and Hanni has been appointed as an ambassador for Gucci.

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Not wanting to be outdone, her group mate Hyein also collaborated with the luxury brand from France, Louis Vuitton.

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Recently, Danielle was announced as the newest Global Ambassador for the brand CELINE. Danielle follows in the footsteps of her senior, Lisa Blackpink, who was also appointed as a Global Ambassador in the past.

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NewJeans seems to be in high demand for collaborations with luxury brands. Following her group mate, Minji has become an ambassador for CHANEL.

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Haerin completes the list of NewJeans members who become ambassadors of world-class luxury brands. She is the House Ambassador of Dior Jewelry, Fashion and Beauty.

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Among the male idols, Felix STRAY KIDS is the ambassador of the French brand, Louis Vuitton.

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His group mate, Hyunjin, also received an offer from a renowned luxury brand. Hyunjin was appointed as the first South Korean ambassador for Versace.

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Next, TXT was announced as the ambassador for Dior in August 2023.

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Adik TXT from the same label, ENHYPEN, also doesn't want to be left behind. This group becomes a Prada ambassador.

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Her visuals are stunning, Miyeon often receives collaboration offers from expensive brands including Jimmy Choo.

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ITZY has also joined as Global Ambassador for Charles & Keith since August 2022.

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From the same agency as ITZY, NMIXX continues the footsteps of its seniors by collaborating with expensive brands. NMIXX was announced as the Global Ambassador for LOEWE in September 2022.