Following Other Brands, Prada Terminates Contract with Kim Soo Hyun

Kapanlagi.com - Prada has officially ended its collaboration with Kim Soo Hyun. This is related to allegations of his past relationship with the late Kim Sae Ron when she was still a minor, as well as accusations that he pressured the actress to pay a fine of 700 million won (approximately IDR 8.3 billion).

A number of brands that made Kim Soo Hyun their face have ended their collaborations or postponed their campaigns. However, some others did not take action until they faced threats of a boycott from the public.

1. Prada Terminates Contract with Kim Soo Hyun

credit: instagram.com/soohyun_k216

On March 14, representatives from Prada Korea announced the termination of the contract with the actor. This renowned brand revealed that the issues faced by Kim Soo Hyun are very serious and both parties have agreed.

"Given the seriousness of this issue, we have agreed to terminate the contract with actor Kim Soo Hyun."

They also added, "This decision was made at the central level, and we can confirm that the contract has ended."

2. Just 3 Months as a Brand Ambassador

Kim Soo Hyun was appointed as Prada's ambassador only in December last year.

Currently, the actor is under scrutiny due to allegations of a past relationship with the late Kim Sae Ron when she was still a minor, as well as accusations that he pressured the actress to pay a fine of 700 million won (approximately Rp8.3 billion). Some parties even speculate that this pressure could have contributed to the tragic incident that befell her.

Although Kim Soo Hyun's agency has denied these allegations, various brands that have made him their advertising model are starting to take action. Several companies from various industries, including fashion, banking, and major retail, are beginning to remove their ads, postpone planned campaigns, or even consider not renewing contracts with the actor.

(kpl/jje)