Having Low TV Ratings, Korean Drama 'TASTEFULLY YOURS' Tops the Top 10 on Netflix

Kapanlagi.com - The Korean Drama TASTEFULLY YOURS has become an unexpected phenomenon among global viewers after achieving significant success on Netflix. Ironically, when aired on Korean television, this drama only managed to record a rating of about 1%.

However, once it was released on Netflix, the popularity of the drama TASTEFULLY YOURS skyrocketed. The series immediately took the top spot in the Top 10 Netflix Korea and even achieved second place globally according to FlixPatrol.

This reflects a significant change in viewing habits, with audiences now preferring digital platforms like Netflix over conventional TV. Check out the full explanation below.

1. Premiere on TV with Disappointing Ratings

TASTEFULLY YOURS is an original series produced by KT Genie TV and aired through the ENA channel. From the beginning, this drama failed to capture the attention of television viewers.

With ratings stagnating around 1%, this drama falls into the category of failures according to Korean TV industry standards, which typically consider ratings below 10% as indicators of failure.

2. Drastically Changed When Entering Netflix

Once the drama became available on Netflix, viewer enthusiasm skyrocketed. Within days, TASTEFULLY YOURS ranked number one on Netflix Korea.

Not stopping there, this drama also secured the second position globally and became the number one watch in 23 countries, including Hong Kong and Indonesia.

3. Story and Cast Factors That Make Viewers Fall in Love

This drama presents a love story between Han Beom Woo, a man who buys a small restaurant to take over a food conglomerate, and Mo Yeon Joo, a chef who runs a one-table restaurant in Jeonju. The narrative is rated warm and enjoyable by many viewers.

Many viewers consider Kang Ha Neul's role very suitable for such a unique character, and describe Go Min Si's acting as feeling 'real' and evocative. This drama is rated as one of the shows that provides a sense of happiness that has long been absent for most viewers.

4. OTT Dominance and Changes in Content Consumption Patterns

The TASTEFULLY YOURS phenomenon highlights significant changes in the way society consumes entertainment content. Prime-time dramas like CRUSHOLOGY 101, SPRING OF YOUTH, and KICK KICK KICK KICK even failed to reach a rating of 1%.

OTT platforms like Netflix and YouTube have now become the top choice for many people of various ages. This shift indicates that the power of conventional broadcasting is beginning to be displaced by digital platforms.

5. The Impact of Netflix Ecosystem and Emerging Concerns

Netflix now has over 14 million monthly active users in South Korea, making it the dominant player compared to local competitors like Coupang Play and TVING.

However, several parties have begun to voice concerns. They believe that the dominance of a single platform could negatively impact the diversity of local content and make the entertainment industry overly reliant on Netflix.

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(kpl/sjn)