HYBE Launches New Label ABD, Set to Debut New Girl Group Soon

HYBE Labels officially announced the establishment of a new label called ABD, which will specifically focus on producing girl groups. The announcement was made on May 8, with plans to debut their first female group in the second half of 2026.

ABD stands for “A Bold Dream”, which reflects the label's creative vision to bring fresh, flexible, and different ideas to the K-pop industry. HYBE stated that this label will develop a new approach to music production and the development of a new generation of artists.

The formation of ABD is also part of HYBE's multi-label strategy to expand the diversity of IP and strengthen the competitiveness of K-pop in the global market. HYBE stated that this new label will introduce musical experiments and new concepts through their debut girl group. Check out the complete information below.

1. HYBE Officially Announces the Establishment of ABD

(credit: ABD)

HYBE Labels introduces ABD as a new label specifically formed for the production of girl groups. The announcement immediately attracted public attention as it marks HYBE's new step in expanding their multi-label system.

The name ABD itself is derived from the phrase “A Bold Dream” which represents their creative philosophy. HYBE explains that this label aims to present unconventional, flexible, and experimental ideas in the global music industry.

2. ABD's Philosophy Brings a Different Creative Concept

HYBE explains that ABD is not just a name for a new label, but also a symbol of the creative approach they want to build. This philosophy even challenges the common pattern that after the letters “A” and “B”, “C” always follows.

This concept demonstrates ABD's commitment to delivering bold and innovative creativity. The label is also said to focus on creating a new color through a more free and dynamic artist development system.

3. Noh Jiwon Appointed as CEO of ABD

(credit: instagram/txt_bighit)

The leadership position of ABD will be held by Noh Jiwon, who previously served as Head of Artist Planning at PLEDIS Entertainment. He will lead the management and strategic direction of the new label as the company's president.

Noh Jiwon's experience at PLEDIS and MORE VISION is said to be an important asset in the development of ABD. He is known for his extensive experience in artist management and entertainment label development.

4. Han Sung Soo Leads Production of First Girl Group

The first girl group of ABD will be directly produced by Han Sung Soo. He is known as the producer behind several major artists such as SEVENTEEN, After School, IZ*ONE, and TWS.

Han Sung Soo will oversee all production activities of the group, from music, concept, to performance. His involvement makes the debut project of ABD's girl group highly anticipated by K-pop fans.

5. HYBE Aims to Expand the Global Influence of K-Pop

(credit: instagram/enhypen)

HYBE stated that the establishment of ABD is part of their project to strengthen the diversity of IP and K-pop production capabilities. Through this label, HYBE aims to bring new musical and conceptual experiments to the global market.

The company also considers this step related to the development of the creative industry and innovation in the entertainment sector. The formation of ABD is said to align with SDG 8 regarding economic growth and job creation, as well as SDG 9 concerning innovation and the development of the creative industry.

6. FAQ

Q: What is ABD launched by HYBE?
A: ABD is a new label owned by HYBE that focuses specifically on the production and development of girl groups.

Q: When will the first ABD girl group debut?
A: The first ABD girl group is scheduled to debut in the second half of 2026.

Q: Who is the CEO of the ABD label?
A: ABD is led by Noh Jiwon, who previously worked at PLEDIS Entertainment and MORE VISION.

Q: Who is the producer of the first ABD girl group?
A: The production of the first ABD girl group will be directly led by Han Sung Soo.

Q: What does the name ABD mean?
A: ABD stands for “A Bold Dream,” which reflects the creative and innovative philosophy of the label.

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