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Impact of Cha Eun Woo's Tax Evasion Issue, Brand Removes Photos and Videos

Impact of Cha Eun Woo's Tax Evasion Issue, Brand Removes Photos and Videos

K-Pop

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Impact of Cha Eun Woo's Tax Evasion Issue, Brand Removes Photos and Videos

Cha Eun Woo is currently in the spotlight amidst allegations of tax evasion. The actor and member of ASTRO, who is currently undergoing mandatory military service, is embroiled in allegations of tax evasion amounting to a staggering sum.

This issue has triggered swift reactions from several major brands that collaborate with him. As a result, various promotional content has started to be withdrawn from the public space.

For your information, the title of brand ambassador in South Korea indeed requires a public figure to maintain a clean image free from controversies.

Read more news about Cha Eun Woo at Liputan6.com, come on! If not now, when?

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Cha Eun Woo is facing allegations of tax evasion amounting to more than 20 billion Won (around Rp 214 billion), a figure said to be the largest in the history of the Korean entertainment industry.

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Following the surge of this issue, the skincare brand Abib has reportedly privatized the promotional video of Cha Eun Woo on YouTube and other platforms, making the content no longer accessible to the public.

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In addition to the video, Abib's post on platform X announcing Cha Eun Woo as the brand ambassador has also been deleted without an official statement.

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Despite this, promotional photos and ambassador content of Cha Eun Woo are still visible on Abib's official site, indicating that no final decision has been made regarding their collaboration.

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Previously, Abib chose Cha Eun Woo for his clean and elegant image, which is considered to represent the brand's philosophy of simple beauty.

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A similar step was taken by Shinhan Bank by privatizing all videos and social media posts featuring Cha Eun Woo.

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The withdrawal of Shinhan Bank's content occurred shortly after the tax issue surfaced, raising strong speculation that this controversy became the main factor for the decision.