IST Entertainment Clarification Regarding THE BOYZ Name Rights

Kapanlagi.com - On December 5, 2024, the contract of THE BOYZ with IST Entertainment will end, and the group will move to their new agency, ONE HUNDRED. This decision certainly raises various speculations, especially regarding the rights to the group's name that is already famous in the K-pop world. The dispute between IST Entertainment and ONE HUNDRED regarding the trademark rights to the name "THE BOYZ" has attracted public attention, considering that both agencies have different views on the matter.

Recently, ONE HUNDRED revealed that they were unable to reach an agreement with IST Entertainment regarding the trademark price for the group. In their statement, this new agency stated that if negotiations do not go smoothly, they will rename the group with an alternative. This prompted reactions from fans, who are concerned that this name change could affect the identity of the group that is widely recognized.

However, IST Entertainment provided a surprising clarification. They emphasized that they will grant the trademark rights to the name "THE BOYZ" for free to all group members, despite allegations that they were demanding high fees. The agency even plans to terminate the contract of one member who still has time left on their contract, in order to facilitate the group's transition to their new agency.

1. Failed Negotiations

IST Entertainment's clarification regarding THE BOYZ name rights (credit: instagram/official_theboyz)

In early December 2024, negotiations between ONE HUNDRED and IST Entertainment regarding the trademark rights to the name "THE BOYZ" were unsuccessful. TenAsia reported that IST Entertainment requested tens of billions of Won for the rights to use the name. This was rejected by ONE HUNDRED, which then announced that they would use alternative names such as "The Boys" or "The New Boyz" for the group's future promotions.

2. Clarification from IST Entertainment

Clarification from IST Entertainment regarding the name rights of THE BOYZ (credit: instagram/official_theboyz)

In response, IST Entertainment immediately issued an official statement clarifying that they have decided to grant the free use of the name "THE BOYZ" to all members of the group. In the statement, IST Entertainment emphasized that they want to support a closer relationship between the group members and their fans. "We have communicated this decision to them, and the trademark will be granted at no cost," stated IST Entertainment in their official statement.

3. Early Contract Termination

Clarification from IST Entertainment regarding the name rights of THE BOYZ (credit: instagram/official_theboyz)

As part of this decision, IST Entertainment also stated that they will terminate the exclusive contract with one member of THE BOYZ who has about six months remaining on their contract. This is done to facilitate a smoother transition for all members of the group who will be moving to ONE HUNDRED. This decision was made to ensure that all members can continue their careers without hindrance under their new agency.

4. Responding to Allegations of Excessive Trademark Fees

Clarification from IST Entertainment regarding the name rights of THE BOYZ (credit: instagram/official_theboyz)

ST Entertainment firmly responds to allegations claiming they are demanding excessive fees for trademark rights. They emphasize that their discussions with ONE HUNDRED remain within industry standard practices and are transparent. The agency also states that they have been open in various proposals and hope that this transition can proceed smoothly without any detrimental obstacles for any party involved.

5. Will THE BOYZ change their name after moving to ONE HUNDRED?

Although ONE HUNDRED initially planned to change the group's name if negotiations failed, IST Entertainment is now granting the name rights of "THE BOYZ" for free to the group members, allowing the group to continue using the same name.

6. Why does IST Entertainment provide the trademark for free?

IST Entertainment decided to grant trademark rights to the members of THE BOYZ at no cost to support a closer relationship between the group members and their fans, as well as to ensure a smooth transition to the new agency.

7. What happens to the unfinished contracts of THE BOYZ members?

IST Entertainment will terminate the exclusive contract with one member who has about six months left on their contract, so that all members can move to ONE HUNDRED without obstacles.

Want to read more news related to THE BOYZ? Let’s read now at KapanLagi.com. If not now, when?

(kpl/sjn)