Just Released, the Chinese Drama 'FEUD' Starring Bai Lu and Zeng Shun Xi Becomes an Instant Favorite

Kapanlagi.com - The latest Chinese drama titled FEUD, starring Bai Lu and Zeng Shun Xi, has captured the public's attention in an unexpected way. Despite initial criticism when it first aired, the drama has seen a surge in popularity in a short time.

The airing of the drama FEUD on iQIYI set a new record in the past two years. Within three days of its premiere, this drama achieved a remarkable 9500 heat, making it the fastest drama to reach that number on the platform.

Not only in terms of numbers, FEUD's popularity has also drawn attention for reversing public expectations. Initially met with sharp criticism, this drama has become one of the favorite shows thanks to a number of clever promotional strategies. Check out the full explanation below.

1. Premiere Screening Welcomed with Harsh Criticism

Just Aired, the Chinese Drama 'FEUD' Starring Bai Lu and Zeng Shun Xi Becomes an Instant Favorite (credit: mydramalist)

The drama FEUD immediately caught the public's attention upon its release, but not for praise. Social media was filled with harsh comments regarding the perceived low visual quality, cheap CGI effects, and overly obvious green screens that disrupted the viewing experience.

Additionally, the costumes and makeup of the main actors also received negative comments for not reflecting the distinctive aesthetic of ancient costume dramas. Even the storyline was considered too rushed, with many significant events occurring in a single episode that made the plot feel implausible.

2. Popularity Ratings Skyrocket

Despite the initial criticism, the drama FEUD has shown impressive performance in terms of data. The effective viewing market share increased from 12% on the first day to 16.1% on the second day, which is a significant figure for a new show.

On streaming platforms, this drama recorded a heat figure of over 9500 in just three days, making it the fastest rising drama in the last two years on iQIYI. This popularity indicates that many viewers remain curious to watch it, despite previously questioning its production quality.

3. Unusual Virtual Promotion Strategies

Just Released, the Chinese Drama 'FEUD' Starring Bai Lu and Zeng Shun Xi Becomes an Instant Favorite (credit: mydramalist)

The success of FEUD in achieving high viewer numbers is closely tied to its creative and unconventional promotional strategies. One of these is the online private screening or cloud private screening that gives an exclusive impression as if watching in a personal cinema.

This strategy has proven to be very effective, with over 50,000 viewers participating in the online screening. This unique concept not only rapidly increased popularity but also created a social experience that connects viewers virtually.

4. Main Cast as a Unique Attraction

The names Bai Lu and Zeng Shun Xi have become one of the main strengths that keep the FEUD drama captivating to viewers. Both actors have a strong fan base that continues to watch despite negative reviews at the beginning.

Moreover, the ancient costume drama genre like that of FEUD already has its own market share. The presence of these two main actors in this popular genre keeps the drama relevant and widely discussed among fans.

5. The Popularity in the Future Cannot Be Determined Yet

Just Aired, The Chinese Drama 'FEUD' Starring Bai Lu and Zeng Shun Xi Immediately Becomes a Favorite (credit: mydramalist)

Although the initial performance is considered successful, the future of FEUD is still filled with question marks. The biggest challenge is how to maintain audience consistency and uphold quality in the subsequent episodes.

Producer Yu Zheng himself stated that the target to be achieved is an average of 60 million heat per episode. To achieve this, the production team needs to continuously innovate in story development and improve the technical elements that have received criticism.

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(kpl/sjn)