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Kai EXO Becomes Lacoste's Brand Ambassador, Handsome in Latest Photoshoot

Kai EXO Becomes Lacoste's Brand Ambassador, Handsome in Latest Photoshoot

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Kai EXO Becomes Lacoste's Brand Ambassador, Handsome in Latest Photoshoot

Kai was announced as the brand ambassador for Lacoste in Korea on February 27, 2026. Lacoste stated that this appointment was made because Kai's character and work ethic align with the philosophy of the brand's founder, Rene Lacoste.

The brand also highlighted the perseverance, focus, and ability of the leader of EXO to combine power and restraint on stage. This collaboration also marks the launch of the new Kai x Lacoste campaign, which is set to be released soon.

Read more news about Kai EXO on Liputan6.com, come on! If not now, when?

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In the photo shared with the announcement of the brand ambassador appointment, Kai is seen wearing a green polo shirt with a crocodile logo on the chest.

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Kai showcases his signature sweet smile and warmth. His natural expression makes the sporty concept look fresher and more relatable.

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Previously, the person with the real name Kim Jong In caught attention when he appeared at Paris Fashion Week with Lacoste.

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At the prestigious event, Kai looked dashing in a dark green suit with a large brooch on his chest that added a bold touch.

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Kai has also been signed as the model for Fall/Winter 2025 Lacoste. His chemistry with this brand has indeed been built since last season.

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The series of photos displayed carries the concept of blending sport and art in one frame with a tennis court background.

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After being officially announced as the brand ambassador, we are all looking forward to various special projects of Kai with Lacoste in the future.