Korean Drama 'STILL SHINING' Rating Plummets to Zero Percent, Lowest in JTBC's Friday Slot

Kapanlagi.com - Korean Drama 'STILL SHINING' airing on JTBC has experienced a drastic drop in ratings. Its sixth episode, which aired on March 20, 2026, only achieved 0.9%, making it the first drama in JTBC's Friday slot to fall below 1%.

This drama stars Park Jinyoung GOT7 and Kim Minju former IZ*ONE, but the combination of these two stars was not enough to attract viewers' attention. The drop in ratings has raised many questions about the airing strategy of dramas on JTBC.

Since its premiere on March 6, 2026, it recorded an initial rating of 2.1% and 1.7% for the second episode. However, its ratings continued to decline until reaching the lowest figure in the sixth episode.

1. Ratings Plummet, JTBC's Lowest Record

Park Jinyoung and Kim Minju in the Library (credit: JTBC)

This drama debuted with high hopes, but its ratings continue to decline. The third episode even recorded ratings below 1%, which is a danger signal for the production team.

2. The Charm of Idol Stars Is Not Enough

Park Jinyoung and Kim Minju Cycling (credit: JTBC)

Park Jinyoung and Kim Minju are known as idol-actors with visual appeal. However, this charm is not enough to attract viewers who prefer fast-paced content.

3. Melodrama vs. Fast Content Trends

Park Jinyoung and Kim Minju Get on the Train (credit: JTBC)

The melodrama genre being presented seems incompatible with current viewing trends. Audiences prefer suspense genre series that trigger adrenaline, especially on Friday nights.

4. Tight Competition on Friday Night

Park Jinyoung and Kim Minju Hold Hands (credit: JTBC)

'STILL SHINING' itself has to compete with other dramas like 'PHANTOM LAWYER' that airs at the same time. That drama has managed to achieve much better ratings, reaching 6.3% in its premiere episode.

5. JTBC's Unsuccessful Strategies

Park Jinyoung and Kim Minju Sitting Together (credit: JTBC)

JTBC has tried various strategies to improve the ratings of Friday dramas. Despite bringing in top actors, the results remain unsatisfactory and far from expectations.

6. Impact of Global OTT Platforms

Park Jinyoung Holding a Bottle (credit: JTBC)

Simultaneous releases on global OTT platforms like Netflix and Disney+ have also contributed to the decline in ratings. Viewers now prefer to watch anytime without being tied to television broadcast times.

7. The Future of JTBC's Friday Drama

Kim Minju on the Train (credit: JTBC)

JTBC's Friday dramas have remained stagnant at single-digit ratings this year. 'STILL SHINING' with a rating of 0.9% adds to concerns about the future of this drama slot.

(kpl/rsp)