Korean Drama THE DIVORCE INSURANCE's Rating Plummets to 1%, Here's Why

Kapanlagi.com - The latest Korean drama THE DIVORCE INSURANCE starring Lee Dong-Wook, Lee Kwang Soo, and Lee Da Hee, has surprised many with its plummeting ratings. Premiering on March 31, 2025, this Korean drama has continued to experience a decline.

This drastic drop in ratings has drawn attention, especially since the drama stars top actors. Several sources mention that this 1% rating is one of the lowest for a new tvN drama in the last 5 years.

At its premiere, the drama THE DIVORCE INSURANCE achieved a rating of 3.2%. However, several subsequent episodes only averaged 1.4% according to AGB Nielsen. In the latest episode, it dropped to just 1%. Why could this happen? Many factors are suspected to be the cause. For more details, check here KLovers.

1. Premiere with High Ratings

Drama THE DIVORCE INSURANCE (credit: Prime Video)

The first episode of THE DIVORCE INSURANCE aired on March 31, 2025. At its premiere, this Korean drama managed to achieve a fairly good rating of 3.2% for national viewers based on AGB Nielsen.

This figure is considered high for a Korean drama airing on Mondays and Tuesdays. However, unfortunately, this became a peak that was never repeated. The journey of this drama subsequently experienced a shocking decline in ratings. The initially promising ratings seemed not to last long. In the following episodes, the ratings began to plummet sharply.

2. Consistent Decline in Every Episode

Drama THE DIVORCE INSURANCE (credit: Instagram.com/tvn_drama/)

After the first episode, the decline in ratings occurred consistently. The second episode dropped to 2.4%, then 2.0% in the third episode. Furthermore, this decline continued. In the fourth episode, the rating obtained was 1.4%. Likewise, the subsequent episodes only averaged 1.4%.

This rating continued to experience a drastic decline in episode 8, which was only 1.0%. Additionally, in episode 10, it was only 1.0% according to AGB Nielsen data. This steady decline suggests that viewers are gradually losing interest in the drama THE DIVORCE INSURANCE.

3. Critique of the Concept and Genre of the Drama

Drama THE DIVORCE INSURANCE (credit: Instagram.com/tvn_drama/)

Many criticisms have been directed at the concept of the drama THE DIVORCE INSURANCE. As is known, this Korean drama raises the genre of romance, comedy, and life set in the world of the office. The focus of the story is on the lives of the characters who work in an insurance company.

However, several criticisms have emerged because of the story and plot of THE DIVORCE INSURANCE. Some viewers feel that the comedic premise about divorce is considered less relevant to reality. Some viewers also experienced confusion with the direction of the story, including a confusing drama genre.

4. There Was a Slight Increase in Episode 9

Drama THE DIVORCE INSURANCE (credit: Prime Video)

Even so, the drama THE DIVORCE INSURANCE did see a slight increase in episode 9, reaching 1.4%. However, this increase was only temporary. Episode 10 dropped back down to 1.0%, showing the inability of this drama to retain its viewers. The small spike in episode 9 gave a little hope, but unfortunately, it did not last long.

5. Lowest Rated Drama on tvN in the Last 5 Years

Drama THE DIVORCE INSURANCE (credit: Prime Video)

A rating of 1% for THE DIVORCE INSURANCE is considered one of the lowest for dramas on tvN in the last five years. Dramas such as A PIECE OF YOUR MIND had an average rating of 1.4%. A comparison with other dramas shows just how low the rating achieved by A PIECE OF YOUR MIND. Additionally, LINK: EAT, LOVE, KILL and SHOOTING STARS also had only 1.4% in 2022.

Despite this, the Korean drama features a lineup of big names such as Lee Dong-Wook, Lee Kwang Soo, Lee Joo Bin, Lee Da Hee, Kim Won Hae, and others. They act together in this Korean drama as a divorce insurance team at an insurance company.

6. Synopsis of the Drama THE DIVORCE INSURANCE

Drama THE DIVORCE INSURANCE (credit: Instagram.com/tvn_drama/)

The drama THE DIVORCE INSURANCE tells the story of a unique insurance company. This company offers divorce insurance policies. The tale focuses on the employees and their clients who face various romantic and divorce issues. Despite having an intriguing premise, the execution of the story and character development seems to be lacking, causing viewers to lose interest.

That is the fact about the rating of the Korean drama THE DIVORCE INSURANCE. Follow the latest celebrity news only at Kapanlagi.com. If not now, when?

(kpl/nlw)