Korean Netizens Threaten to Boycott Products from Various Brands Collaborating with Kim Soo Hyun

Kim Soo Hyun, a top South Korean actor, is currently facing one of the biggest challenges of his career. Allegations linking him to a controversial case have sparked outrage among Korean netizens. As a result, many parties are urging brands that collaborate with him to take immediate action.

Calls to boycott products still featuring Kim Soo Hyun in their advertising campaigns are growing louder. Netizens believe that the actor's image no longer aligns with the values upheld by these brands. Some companies are even in a difficult position as they must choose between maintaining expensive contracts or losing public trust.

Not only in Korea, this boycott movement is also starting to spread to the international community. Many fans have expressed their disappointment and have erased traces of Kim Soo Hyun from their social media.

1. Controversy That Sparks Netizens' Anger

Korean Netizens Threaten to Boycott Products Collaborating with Kim Soo Hyun (credit: instagram/soohyun_k216)

Kim Soo Hyun's name has been dragged into an issue involving the family of the late actress Kim Sae Ron. The allegations are considered sensitive and have led the public to further question the actor's image.

Although there has been no official clarification from Kim Soo Hyun's side, netizens have already reacted by putting pressure on the companies that have made him a brand ambassador. Boycott campaigns have started to emerge on various online forums in South Korea, such as TheQoo and Pann.

2. List of Brands That May Be Boycotted

Korean netizens threaten to boycott products collaborating with Kim Soo Hyun (credit: instagram/soohyun_k216)

Kim Soo Hyun is known as one of the actors with the highest number of advertising contracts. He is the face of various brands, ranging from fashion, cosmetics, to banking. However, with the emergence of this controversial issue, several companies have started to face criticism from the public.

Some of the brands that are at risk of being boycotted include:

• Swatch Group – MIDO (Luxury watches)
• Shinhan Financial Group & Shinhan Bank (Financial services)
• Prada (Luxury fashion)
• CJ Foodville – Tous Les Jours (Bread & pastries)
• Homeplus (Retail)
• Estée Lauder Companies (Perfume)

Netizens believe that these brands should reconsider their contracts with Kim Soo Hyun, especially those in the financial sector that heavily rely on public image and trust.

3. Major Brands Under Main Spotlight

Korean netizens threaten to boycott products collaborating with Kim Soo Hyun (credit: instagram/soohyun_k216)

Homeplus, one of the largest retail brands in Korea, has become a primary target in this boycott campaign. Netizens speculate that if Homeplus continues to use Kim Soo Hyun as their advertisement model, they could face a significant drop in sales.

Not only that, but Shinhan Bank and Shinhan Financial Group are also facing immense pressure. The public is questioning why such a large banking company continues to use Kim Soo Hyun amidst the controversy. One netizen's comment mentioned:

"How can a bank still use someone whose image is being questioned? Trust is everything in the financial world."

4. Netizens Launch Cancel Culture on Social Media

Korean netizens threaten to boycott products collaborating with Kim Soo Hyun (credit: instagram/soohyun_k216)

In addition to calling for a boycott of products, netizens are also starting to erase Kim Soo Hyun's presence from social media. Many fans who previously supported him are now choosing to unfollow his official accounts and delete content related to the actor.

This cancel culture movement is also spreading to the entertainment industry. Several projects that Kim Soo Hyun is currently involved in have received negative responses from netizens. If this trend continues, it is not impossible for the actor to lose some major projects in the future.

5. What Steps Will Brands Take?

Currently, there has been no official statement from the brands collaborating with Kim Soo Hyun. However, several companies are reportedly considering the best steps to avoid further losses.

If they choose to maintain the contract, the risk of losing consumers due to a boycott could become a reality. On the other hand, terminating the contract with Kim Soo Hyun is not an easy decision, given the high value of the actor's advertising contract.

Netizens continue to wait for updates on this case. Will the major brands ultimately succumb to public pressure and terminate their contract with Kim Soo Hyun?

6. What is the main reason Korean netizens are boycotting Kim Soo Hyun?

Korean netizens have called for a boycott after Kim Soo Hyun became embroiled in a controversial issue involving the family of the late actress Kim Sae Ron. The allegations have raised questions about the actor's public image.

7. What brands collaborate with Kim Soo Hyun?

Kim Soo Hyun has become the brand ambassador for various major brands such as Prada, Shinhan Bank, Homeplus, MIDO, and Estée Lauder.

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(kpl/sjn)