Krystal Jung Becomes the First Global Brand Ambassador for 'CHARLES & KEITH', Stars in the Spring 2022 Flower-themed Campaign

Kapanlagi.com - As part of the celebration of the new year, CHARLES & KEITH releases the Spring 2022 campaign featuring their first Global Brand Ambassador, Krystal Jung, to showcase the latest fresh and fun collection of the spring season, with a magical and flowery wonderland as the backdrop.

Celebrating a new beginning full of hope, the Spring 2022 collection is like a manifestation of a sunny and warm garden. Bright colors and various spring flora, combined with pastel backgrounds, make CHARLES & KEITH products stand out.

The beautiful idol and actress Krystal fx radiates charm like a princess accompanied by the beautiful flowers of CHARLES & KEITH.

1. Krystal Jung Becomes the First Brand Ambassador of CHARLES & KEITH

Credit: CHARLES & KEITH

The Spring 2022 campaign marks Krystal's debut with CHARLES & KEITH since being chosen as the first Global Brand Ambassador earlier this year. For the photoshoot by renowned photographer Yoon Jiyong in Seoul, Krystal was taken to a beautiful park.

The monochromatic outfits she wore contrasted with the bright-colored bags and shoes. For Krystal, this combination reflects her daily fashion style.

2. Krystal's Favorite Fashion Items from CHARLES & KEITH

Credit: CHARLES & KEITH

"My favorite bag is the classic Koa handbag. The fresh green and orange colors add a beautiful touch to any outfit," explained Krystal.

"I also really love the 90s-inspired pixel pattern, inspired by video games. I happily wear the Alex flower-patterned sandals and clogs with a similar flower motif throughout this spring season," Krystal expressed.

3. Retro Design

Credit: CHARLES & KEITH

Surrounded by Russelia and yellow Gerbera flowers, Krystal is seen carrying Koa, a must-have fashion item from this season's collection, which features fresh green and orange colors. This bag showcases a distinctive retro design with a box shape and a large buckle, making it Krystal's choice to complement her everyday look.

There are also bags with designs inspired by the 2000s style showcased in this campaign, such as Aspen, a mini shoulder bag, and a hobo bag with a unique top handle worn by Krystal on her shoulder. These bags add a touch of color to Krystal's minimalist and aesthetic fashion style.

4. Krystal's Charm

Credit: CHARLES & KEITH

In other photos, this Korean star is also seen relaxing on a flower-decorated sofa while wearing the latest footwear collection from CHARLES & KEITH, including sandals, clogs, and flat mary-jane shoes featuring cheerful floral motifs, perfect for representing the spirit of spring.

Alex, a platform sandal with a thick sole and ankle-wrap straps, becomes Krystal's footwear choice for this warm season, paired with mini dresses and buttoned midi dresses that symbolize her preferred style: classic and chic.

5. Comment from CHARLES & KEITH about Krystal

Credit: CHARLES & KEITH

According to Ita Yulianti, Marketing Department Head of CHARLES & KEITH in Indonesia, "Krystal Jung is known as a fashionable star with an authentic personal style that reflects her character. She is a modern woman who aligns with the brand value of CHARLES & KEITH."

"Together with Krystal, CHARLES & KEITH wants to inspire women around the world to confidently showcase their own personal style. Krystal's appearance in the Spring 2022 campaign, where she experiments with combining trendy and classic styles using CHARLES & KEITH's Spring 2022 collection, is expected to provide that inspiration," she added.

The Spring 2022 collection is available at all CHARLES & KEITH stores in Indonesia starting mid-February 2022. Online purchases can be made through the website www.CharlesKeith.co.id.

https://www.newshub.id/interactive2/2980

(kpl/ssm)