Make Proud! Indonesian Brands Appear in Popular Korean Drama Series 'Vincenzo'

Kapanlagi.com - In recent years, Korean dramas (drakor) have become an addiction that is highly loved by a majority of the public in Indonesia from various backgrounds and ages. And currently, one of the popular drama titles is Vincenzo.

This drama has gained viral attention as it marks the comeback of the famous actor, Song Joong Ki. However, apart from that, Vincenzo itself presents a very interesting storyline. So far, only 2 episodes have aired, where most of the settings are taken in Italy.

1. Sponsored by Local Indonesian Brand

Photo Credit: Twitter/K_DramaIndo

Interestingly, it turns out that there is a local candy brand from Indonesia, namely Kopiko, which is also a sponsor in the drama Vincenzo. As it is known, not every brand can sponsor a popular Korean drama with a lineup of big actors in it.

Of course, this is a source of pride for the Indonesian public, especially for the Mayora Group. This was directly revealed by Andre Sukendra Atmadja, the President Director of Mayora Group.

"We are very proud that Kopiko, as an Indonesian brand that has gone global, is a valuable national asset and we hope that Kopiko's achievements will inspire more Indonesian brands to go global like Kopiko," said Andre Sukendra Atmadja in a press release received by KapanLagi.com.

As a note, Kopiko has been a global brand for a long time and enjoyed by millions of consumers in more than 100 countries worldwide, such as in America, Italy, Portugal, Spain, Germany, the Philippines, Australia, Singapore, and Taiwan.

"Currently, Kopiko is also enjoyed by consumers in South Korea. Kopiko, made from real coffee, is a global brand and the number 1 brand in the world," added Andre.

2. Synopsis of Vincenzo

Vincenzo tells the story of Park Joo-hyung (Song Joong Ki), who was taken to Italy by his foster parents when he was 8 years old. As an adult, he becomes a lawyer who works with the mafia under the name Vincenzo Cassano. However, due to various problems, he has to return to Korea, where a new chapter of his life story unfolds, especially after meeting a lawyer named Hong Cha-young (Jeon Yeo-been).

Vincenzo is directed by Kim Hee Won, a renowned filmmaker behind dramas such as The Crowned Clown (2019), Money Flower (2017), Golden Pouch (2016), Glamorous Temptation (2015), and Warm and Cozy (2015). In addition to Song Joong Ki, Vincenzo also stars other famous actors such as Jeon Yeo-been, Ok Taecyeon, Yoo Jae-myung, Kwak Dong-yeon, and many others.

(kpl/aal/gtr)