Monster Rookie! aespa Chosen as the First K-Pop Artist to Become 'Givenchy' Brand Ambassador

Kapanlagi.com - Since their debut a few months ago, aespa has often been the subject of discussion. The release of their debut song, Black Mamba, has garnered a lot of positive responses, even calling them 'monster rookies'.

They have achieved various impressive accomplishments in their short career. Most recently, the girl group K-Pop was appointed as the ambassador of a famous fashion brand!

1. Brand Ambassador 'Givenchy'

Credit: Givenchy

aespa has been chosen as the brand ambassador of the France Luxury House Givenchy in 2021 and is planned to showcase various collections and key lines from Givenchy's creative director, Matthew M. Williams.

aespa becomes the first K-Pop artist to be selected as the brand ambassador of Givenchy, which is uncommon in the fashion world for a group (not an individual) to be a brand ambassador. This proves the influence and power of aespa as a 'global super rookie'.

Matthew M. William, as the creative director of Givenchy, said, "I feel an incredible energy from each member. Not only as a group, but I can also feel the strong character and style of KARINA, GISELLE, WINTER, and NINGNING that aligns with Givenchy's sensibilities. aespa's fashion will represent their own colors."

2. aespa's Comments

Regarding becoming Givenchy's brand ambassador, aespa said, "We are happy to be here, together with Matthew as the new creative director of Givenchy. We will strive to showcase various aspects and activities as Givenchy's brand ambassador."

Meanwhile, aespa made their debut in November 2020 with the single 'Black Mamba'. The music video for 'Black Mamba' by aespa became the fastest K-Pop debut music video to reach 100 million views in a short period of time. In addition, aespa also entered the Billboard chart in the United States and QQ Music. aespa has also just released a remake single 'Forever' and showed a different charm from their debut song 'Black Mamba'.

(kpl/ssm)