Prudential Collaborates with SuperM for New Campaign Titled We 'DO Well Together'

Kapanlagi.com - The Avengers of K-Pop, namely SuperM, has officially partnered with Prudential Corporation Asia (Prudential) for a collaboration in the campaign titled 'We DO Well Together'. Prudential becomes the first regional life insurance company to collaborate with the group consisting of Taemin from SHINee, Kai and Baekhyun from EXO, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV.

1. Healthy Living Campaign

Quoting Liputan6.com, Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "Prudential and SuperM share the same vision. We want to advocate the importance of staying fit and living a healthy life, especially in the current situation. Together, we want to motivate people to improve their healthy lifestyle to achieve their health goals in a positive, proactive, and enjoyable way."

"More than just providing protection, Prudential also offers holistic healthcare services, helping communities prevent and delay the onset of diseases. This is made possible through our all-in-one mobile health application, Pulse by Prudential, as well as a comprehensive range of best-in-class solutions and services to help people live healthier and longer lives. This latest campaign focusing on health and fitness reflects our ongoing commitment to putting customers at the center of our business," added Nic.

2. Want to Share Positive Energy

During the release of their latest album last year, SuperM hoped that they could provide positive energy amidst this pandemic. In collaboration with Prudential, they want to share positive energy by promoting a healthier lifestyle.

"When the world is facing challenges due to the pandemic, we are ambitious to spread positive energy and help as many people as possible to achieve not only good physical health but also mental health. We share the same mission with Prudential to improve public health and encourage optimism in various circumstances, whether good or bad. Through 'We DO Well Together,' we invite everyone to use the same energy and spirit as 'We DO' to achieve life goals," expressed SuperM.

Can't wait to see what SuperM will do in this campaign!

(kpl/jje)