Ralali.com Spreads BTS Hangeul Message Chocolate to 6 Cities in Java Island with Sweet Bus Tour

Kapanlagi.com - Established since 2013, Ralali.com has established itself as one of the first, largest, and most trusted marketplace platforms in Indonesia. The marketplace, whose name is taken from the Javanese phrase 'Ora Lali', although relatively young, has become the largest and most trusted B2B (Business to Business) marketplace in Indonesia, providing various business categories ranging from MRO (Maintenance Repair and Operation) products, HoReCa (Hotel Restaurant & Café), and many more.

The B2B concept itself is a product offering that involves one business with another or can also be called inter-company transactions with the Maintenance, Repair, and Operation system. One of the biggest values of Ralali.com is Customer Obsessed, where customer satisfaction is the company's success. That is what makes Ralali.com always obsessed with providing the best experience for its customers.

"Ralali is not just a marketplace, but Ralali also strengthens solutions and businesses in the form of a platform. So Ralali also creates solutions, one of the solutions in the midst of this pandemic is Ralali launching its newest product called Conekto. Through Conekto, Ralali actually wants to help retail businesses or small stores to go online using Conekto. So we provide a website, we connect with logistics providers in one platform." So they can focus on their business, so they don't have to think about connecting one by one with the providers. That's what we do in the midst of this pandemic," said Joseph Aditya, CEO of Ralali.Com.

1. Becoming Official Distributor of BTS Chocolate Official Merchandise

Joseph Aditya, CEO of Ralali.Com / Photo Credit: Personal Documentation

As one of the marketing strategies, Ralali.com has obtained permission from the Star Fox family in collaboration with HYBE, where they will distribute BTS Chocolate Official Merchandise to the best of their ability for customer satisfaction, especially for the ARMY (BTS fandom). In this case, it is expected that Ralali.com will collaborate with other distributors and business actors in the future in order to help market to a wider target market.

"Basically, at that time we saw that K-Pop was still a phenomenon, especially the BTS brand itself is very strong. Because their image is also good, and their fanbase in Indonesia is quite large, there are rumors that the Army fanbase is more than 10 million. So at that time, Ralali was contacted by one potential partner," he continued.

To satisfy the army outside Jakarta, Ralali.com will also present the Sweet Bus Tour BTS Hangeul Message Chocolate, which will travel to malls in 6 major cities from November 3rd to 13th, 2021.

"Our target is six cities first, Jakarta, Bogor, Semarang, Surabaya, Yogyakarta, and Bandung. Currently, we are still focusing on Java. Each bus will travel around the six cities to make it easier. Because this is a chocolate product, so we make sure it's delivered directly," explained Joseph.

As additional information, Ralali.com provides merchandise boxes that are priced at Rp 330,000 each. Inside, there are 9 chocolates and also song lyrics from BTS. The item itself comes in 2 colors, black and pink.

"The first thing we did was activate it with this bus. Hopefully, people from other cities can order it from Ralali.Com or they can wait for us to arrive at the distributor in that city," Joseph concluded.

(kpl/gtr)