SM Entertainment Donates Revenue from 'Dancing King' Song Collaboration by EXO and Yoo Jae Suk

Kapanlagi.com - SM Entertainment raised funds from the collaboration song of the phenomenal K-Pop group EXO with Yoo Jae Suk's 'Dancing King' released through 'STATION' in September 2016. On March 17, 2021, a donation of 32 million won was made to 'The Beautiful Foundation' to help children who have left institutional care become independent.

In addition, SM Entertainment has supported music education for children and teenagers, as well as the operation of the 'EXIT' bus since 2017, with a total profit of 247 million won generated by SM Entertainment and EXO through the song 'Dancing King'.

1. Support Talent Development

Credit: SM Entertainment

This year, not only providing donations, SM Entertainment together with 'The Beautiful Foundation' in the '18 years old adult' campaign, will provide support to develop the talents of children at the end of their foster care to fulfill their dreams, by producing fashion bags and storybooks containing messages to raise awareness about teenagers who are ending their foster care.

2. Social Contribution

SM Entertainment has also launched a brand for social contribution 'SMile' in 2014 and has held various social activities such as donating and sponsoring talents from SM Entertainment artists, providing educational and cultural support, joining employee volunteer groups, and creating 'SMile Music Festival' for aspiring musicians.

(kpl/ssm)