Success on the Global Stage, BABYMONSTER Becomes the Latest RADAR KOREA Artist on Spotify

Kapanlagi.com - BABYMONSTER has achieved remarkable milestones since their debut in April 2024. The popularity of BABYMONSTER continues to soar, as they have already won their first music show and surpassed 200 million views for the music video 'SHEESH'.

Adding to the long list of successes of the girl group under YG Entertainment, the world's most popular subscription audio streaming service, Spotify, announced that BABYMONSTER has been selected as the latest RADAR KOREA artist. Spotify's RADAR program is a global initiative to support emerging artists in their music career journey.

Through various support both on and off the platform, RADAR assists artists at every stage of their career development while continuously strengthening the artists' relationships with new fans and listeners.

1. Support Hundreds of Talented Artists

Since its launch in 2020, RADAR has supported over 900 talented artists worldwide, including artists who are now international sensations like The Kid LAROI, Lauv, Tyla, and Lil Baby, as well as local artists such as Bernadya, Nadhif Basalamah, Aziz Hedra, and Salma Salsabil. In South Korea, the program has introduced artists such as NMIXX, Huh, LE SSERAFIM, Zior Park, and RIIZE.

Globally, RADAR artists have thrived under this program. They have been featured in over 5,000 Spotify editorial playlists, and on average, experienced a 40% increase in monthly listeners and a 30% growth in streams in the first six months after becoming RADAR artists.

2. Support on the Global Stage

BABYMONSTER immediately captured attention with their powerful performances and unique edgy sound, as seen in their hit songs 'BATTER UP' and 'SHEESH'. Through their participation in the RADAR program, Spotify will support BABYMONSTER with top-notch editorial support and special campaigns aimed at spreading their distinctive talents and musical colors on the global stage.

In addition to promoting the group's music discovery in playlists like RADAR KOREA, Spotify will also release a number of exclusive content on the K-Pop ON! Spotify YouTube channel.

3. RADAR LIVE Event

In this November, fans can also watch BABYMONSTER at RADAR LIVE. Under the RADAR program, RADAR LIVE is an initiative designed to broadcast RADAR Korea artists to a wider audience through an interactive experience.

RADAR LIVE will be held in Seoul and will be broadcast live for fans and listeners around the world. Listeners can keep following @SpotifyKR on Instagram for the latest information and more details about the RADAR BABYMONSTER campaign.

4. BABYMONSTER's Achievements on Spotify

As of October 2024, BABYMONSTER has over 7 million monthly listeners and 2.6 million followers on Spotify, captivating fans from around the world in their debut year. Just a few months after their debut, BABYMONSTER's song 'SHEESH' ranked #5 on Spotify's Global Impact List for South Korea - a report that honors songs from local artists that had the greatest global impact in the first half of 2024. This song is the most streamed song on Spotify to date, followed by 'BATTER UP' and 'LIKE THAT'.

"The RADAR KOREA program supports Spotify's mission to help artists reach global listeners by connecting them with new audiences around the world," said Jungjoo Park, Head of Music, Spotify Korea.

"We are very excited to welcome BABYMONSTER into the RADAR program, and we can't wait to see them continue to captivate more fans with their incredible talent and character," he added.

5. Pride of BABYMONSTER

BABYMONSTER expresses its pride in being part of Spotify's RADAR KOREA program and their excitement about the opportunity to reach more listeners globally. They also state that this is just the beginning of their journey and hope to share more music with listeners around the world soon.

"We feel proud to be part of Spotify's RADAR KOREA program and are very excited about the opportunity to reach more listeners worldwide," said BABYMONSTER.

"This is just the beginning of our journey, and we can't wait to share more of our music with listeners around the world," they concluded.

(kpl/rsp)