Suddenly Worldwide, Korean Drama 'MY LOVE FROM THE STAR' to Premiere in South America

The legendary Korean drama MY LOVE FROM THE STAR starring Kim Soo Hyun will officially air in South America for the first time. The airing will start in Brazil, through the largest broadcasting network in the country, SBT, which will air the drama starting June 2, 2025 local time. This marks an important moment as it occurs 11 years after the series first premiered in Korea in 2013.

SBT confirmed that the drama was chosen due to the increasing demand for Korean pop culture content in Brazil. In an effort to respond to this trend, the channel has formed a special program block called Asian Production Line, making MY LOVE FROM THE STAR its opening title.

This move has been enthusiastically welcomed by Kim Soo Hyun fans in Brazil. Many of them left supportive messages on the official website and SBT's social media accounts, with some even voluntarily creating promotional content to welcome the airing of this drama. Check out the full explanation below.

1. The drama 'MY LOVE FROM THE STAR' will air in South America

Suddenly Worldwide, the Korean Drama 'MY LOVE FROM THE STAR' (credit: mydramalist)

The drama MY LOVE FROM THE STAR has finally penetrated the South American market after more than a decade since its airing in Korea. SBT, the largest broadcasting channel in Brazil, announced that they will start airing this drama on June 2, 2025.

This decision is based on the surge of interest in Korean pop culture, which is currently booming among the Brazilian population. SBT stated that they have seen a significant increase in demand for Korean content, which is a strong reason for choosing this title.

2. Becomes the First Drama in SBT's New Program

As a strategic move, SBT has created a new program block called Asian Production Line to accommodate content from Asia. MY LOVE FROM THE STAR has been designated as the first title to fill the airtime slot in this block.

This program is designed to respond to the global trend that increasingly points to the popularity of Asian culture, particularly South Korea. SBT aims to provide a new experience for local viewers through selected dramas that have already proven successful internationally.

3. Enthusiastic Support from Fans

Suddenly Global, Korean Drama 'MY LOVE FROM THE STAR' (credit: mydramalist)

After the official announcement from SBT, Kim Soo Hyun's fans in Brazil immediately showed their positive response. Many of them flooded SBT's official platform with messages of support and congratulations for the premiere.

Many also voluntarily created promotional content to celebrate the airing of this drama. This enthusiasm demonstrates the great expectations of the public regarding the presence of Korean cultural content on television.

4. Interest in the Drama 'MY LOVE FROM THE STAR' Increases

Although Kim Soo Hyun is facing personal issues related to his past with the late Kim Sae Ron, attention to his work has actually increased internationally. In Taiwan, the Korean Entertainment TV channel even decided to re-air MY LOVE FROM THE STAR.

Kim Soo Hyun was known to have denied the relationship, but later admitted that they had been in a relationship after Kim Sae Ron reached adulthood.

5. The Future of Korean Drama Popularity in the International Market

Suddenly Worldwide, the Korean Drama 'MY LOVE FROM THE STAR' (credit: mydramalist)

The airing of MY LOVE FROM THE STAR in Brazil and Taiwan marks a new wave of renewed interest in classic Korean dramas. This series proves that old works can gain new life in an ever-expanding global market.

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(kpl/sjn)