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NewJeans announced a collaboration with NUDAKE, a brand of dessert products. This collaboration takes the form of a pop-up store called 'OMG! NU+JEANS', which will be open from December 23rd to January 21st, selling limited edition rabbit-shaped cakes. This collaboration has been widely discussed by Korean netizens due to its high price for a dessert. This is what the cake looks like!
Through her Instagram, Min Hee Jin, the CEO of ADOR and Chief Brand Officer (CBO) for HYBE, revealed a series of photos of the limited edition cake collaboration between NewJeans and NUDAKE.
This limited edition cake is a rabbit-shaped cake with various colors that are characteristic of NewJeans.
It is revealed that the price of this cake is around 36,000 Won or equivalent to Rp 429,000. Which can be considered expensive due to its small size.
"The cake is so cute, but the price is not cute at all," commented one Korean netizen.
Another netizen also expressed that this cake is very small and the rest is just fresh cream.
On the other hand, NUDAKE is indeed a dessert brand that sets a quite high price because it also sells visual art of the cakes it sells.
Considering the popularity of NewJeans, this cake, which is priced not cheap, is estimated to still sell well.
The NUDAKE x NewJeans pop-up store will be open from December 23rd to January 21st at NUDAKE House located in the Dosan and Seongsu area - Seoul. Planning to try it, KLovers?
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