Kapanlagi.com - The luxury brand Chanel has increasingly become synonymous with Jennie BLACKPINK in the eyes of the global public, especially after the idol became the official brand ambassador. The popular Chanel 22 bag has even earned the nickname "Jennie BLACKPINK's Bag" due to the idol frequently being seen using this iconic product on various occasions.
This phenomenon proves the power of influence of K-pop celebrities in the luxury fashion industry worldwide, particularly in the Asian market. Jennie has successfully created trends and increased brand awareness for Chanel, making it an inseparable part of the image of the fashionable and elegant idol.
Let's discuss how Jennie BLACKPINK is elevating the Chanel brand even further, especially in Asia, to the point where a bag is now nicknamed Jennie BLACKPINK's bag. Check it out, KLovers!
(credit: instagram.com/officialkvibes)
When discussing premium luxury bags, the name Chanel always makes it to the top 3 best brands in the world alongside Louis Vuitton and Hermes. This French brand has maintained its reputation as a symbol of luxury and elegance for decades with undeniable quality and design.
The Chanel bag product line offers a variety of options from the Classic Flap to the latest models that are always sought after by fashion enthusiasts. Each Chanel bag collection features the signature quilted leather and chain strap that define this luxury brand's look.
(credit: instagram.com/jennierubyjane)
Korean Economy reported that Chanel has raised its selling prices in South Korea for the third time in 2025. Since June 2, various Chanel products have seen an average price increase of 4-8%, which is quite significant for the loyal consumers of this brand.
This increase affects almost all of Chanel's popular product lines, including the Classic Small which rose by 4.6%, Classic Medium by 6.6%, and Classic Large by nearly 7%. Nevertheless, consumer enthusiasm for Chanel products has not diminished and it remains a top brand of choice.
(credit: instagram.com/jennierubyjane)
The Chanel 22 bag, known for its practicality, has seen the highest price increase of 8.1%, rising from 8.22 million won to 8.89 million won. This bag has been specifically dubbed the "Jennie BLACKPINK Bag" by media and fans due to the idol frequently using it.
The popularity of this bag skyrocketed after Jennie was often seen carrying it at various events and in her daily activities. The nickname "Jennie BLACKPINK Bag" is even more popular than the original name Chanel 22 Bag among young Asian consumers, especially K-pop fans.
(credit: instagram.com/jennierubyjane)
Jennie BLACKPINK has officially become the global brand ambassador for two main categories of Chanel, namely bags and jewelry, for the past few years. This collaboration has proven to be very beneficial for both parties, with significant increases in brand awareness and sales in the Asian market.
Chanel's jewelry line, including the Coco Crush collection, has also seen price increases of up to 10%, with Jennie remaining the main face of the promotion. The influence of this South Korean idol is strongly felt in Chanel's marketing strategy in the current digital and social media era.
(credit: instagram.com/jennierubyjane)
Chanel achieved a record high sales of over 1.8 trillion won in South Korea last year. This fantastic figure proves that Chanel's marketing strategy using Jennie as a brand ambassador is very effective in the Korean market.
According to data from the 'Luxury Business Group' in 2024, Chanel became the number one best-selling luxury brand in South Korea. This achievement is closely related to the influence of the Hallyu wave and the popularity of K-pop, which have a positive impact on luxury brands collaborating with Korean idols.
The American investment bank Morgan Stanley reported that South Korea ($325) is the country with the highest consumption of luxury goods in the world. This figure surpasses the United States ($280) and Japan ($210), demonstrating the extraordinary purchasing power of the Korean people for premium products.
Jennie is mentioned as one of the most remembered South Korean celebrity names by consumers when looking to purchase luxury brand products. Her influence is very strong in driving the trend of luxury goods purchases, especially among the younger generation who follow the fashion styles of idols.
(credit: instagram.com/officialkvibes)
Chanel successfully secured the top position as the luxury fashion brand for the category "Most Valuable Luxury & Premium Brands 2025" with a value of $37.913M. This data was released by 'Brand Finance', showcasing Chanel's consistency as the most valuable luxury brand in the fashion world.
Overall, Chanel ranks second, only behind the luxury sports car brand 'Porsche' in the category of all luxury brands. Interestingly, Jennie from BLACKPINK has also collaborated with Porsche, proving her appeal and influence in the global luxury industry.
(credit: instagram.com/jennierubyjane)
The collaboration between Jennie of BLACKPINK and Chanel has created a new phenomenon in the luxury fashion industry in the digital era. This strategy proves that influencers with a strong fanbase can change perceptions and significantly enhance brand value in the global market.
In the future, models of collaboration like this are expected to become the new standard for luxury brands looking to expand their market reach. Jennie has demonstrated that a K-pop idol can be a game changer in the luxury fashion industry and create sustainable trends.
(credit: instagram.com/jennierubyjane)
Q: Why is Jennie BLACKPINK called "Human Chanel"?
Jennie is called "Human Chanel" because of her ability to promote the Chanel brand and often appears in outfits from that brand. Complete List of All KPOP Idols Who are Brand Ambassadors. Every Chanel product that Jennie uses goes viral and drastically increases sales.
Q: When did Jennie become a brand ambassador for Chanel?
Jennie became the ambassador for Chanel Korea in June 2018, then the global ambassador in October 2018. Complete List of All KPOP Idols Who are Brand Ambassadors. Chanel chose her because her trendy style appeals to the young millennial target.
Q: Why did Chanel choose Jennie over other BLACKPINK members?
Jennie earned the nickname "Jensetter" because of her ability to create trends effortlessly. 'Chanel ambassador' BLACKPINK's Jennie calls on her inspirations in music & fashion for 'W Korea' magazine pictorial | allkpop. With 24 million Instagram followers, she has a wide reach to promote Chanel to a young audience.
Q: Is Jennie also an ambassador for other brands?
Jennie is also called "Human Gucci" because she often wears that brand. Complete List of All KPOP Idols Who are Brand Ambassadors. Jennie is also an ambassador for HERA cosmetics, Adidas, and Pepsi Asia Pacific. The Fate of BLACKPINK's Contract is Unclear, Here’s YG's Financial Situation.
Q: What is the value of Jennie's collaboration with Chanel?
The contract value has not been disclosed, but Jennie's total wealth reached 20 million USD or Rp299.2 billion as of January 2023. The Fate of BLACKPINK's Contract is Unclear, Here’s YG's Financial Situation. Chanel ranks as the top luxury fashion brand with a value of $37.913M.
Q: Which Chanel product is the most popular promoted by Jennie?
In addition to the Chanel 22 Bag, Jennie also promotes the Coco Crush jewelry line, which saw a price increase of 10%. Jennie also appeared in the Chanel 25 handbag campaign alongside Dua Lipa. When asked about the meaning of being an icon, this is Jennie BLACKPINK's smart answer - KapanLagi.com.
Q: What is the future of the Jennie-Chanel collaboration?
The collaboration is expected to continue given the success achieved. Jennie stated that the Chanel campaign is "an accurate representation of who I really am" Blackpink's Jennie, Rose, Jisoo, Lisa Ambassadorship Deals Details, showing a strong chemistry between the two.
That was the discussion on how Jennie BLACKPINK has further elevated the Chanel brand, especially in Asia, to the point where there is a bag now dubbed the Jennie BLACKPINK bag. For those of you who want to see other celebrity news, you can read other articles from kapanlagi.com. Because if not now, when?
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