SM Entertainment has many ideas related to the advancement of the entertainment world in South Korea. SM Entertainment is also known as an agency that has successfully produced numerous boy bands and girl bands that have become benchmarks for all agencies in Korea. This is because SM has always succeeded in debuting singers whose abilities are beyond doubt. Some artists who debuted under SM agency include BOA, SUPER JUNIOR, GIRLS GENERATION, S.E.S, SHINEE, which are among the many SM artists who have brought glory to the entertainment world. Other groups include NCT, AESPA, and RIIZE, whose names are now rising like their seniors during their debut under SM Entertainment.
This time, SM Entertainment has made a new breakthrough, which is the presence of the first virtual soloist in SM Entertainment, NAEVIS. It is known that NAEVIS is a virtual character in the SMCU and has appeared frequently with AESPA.