Korean Drama
LOVELY RUNNER can be considered one of the most popular Korean dramas in 2024. What makes it unique is that the drama starring Byeon Woo Seok and Kim Hye Yoon only has a rating of around 5% during its airing on cable TV. It's not bad, but there are still many others with higher ratings than that.
For those who are curious why LOVELY RUNNER is like that (besides being aired on OTT), here are the factors!
Main Actor's Popularity. Byeon Woo Seok and Kim Hye Yoon have become extremely popular new stars. They have even ranked No.1 and No.2 in the popularity chart for drama actors, surpassing more senior stars.
Satisfying Content. The director of this drama, Kim Ho-joon, explained that the most important aspect is the presence of satisfying and deadly content for everyone. This drama has a fresh story, the best acting by Kim Hye Yoon, and an OST that received good reviews, making the audience very enthusiastic.
Content Marketing. tvN, the TV station that aired this drama, has an effective marketing strategy. They narrow down the target audience, resulting in greater interest.
Netizen Reactions. This drama received enthusiastic responses from the audience and the actors began to gain recognition from the viewers, proving the strong influence of "Lovely Runner" in Korea and abroad.
Popular OST. One of the OSTs, "Sudden Shower", is sung by Byeon Woo Seok and entered the TOP 15 on Melon's chart. Even after the drama ended, this OST was in the fourth spot on Melon's chart. This song has a very important background in the story of the drama.
Focus on Young Audience Target: tvN prioritizes 2049 ratings (age 20-49) over overall ratings. This can be seen from the success of their Monday-Tuesday drama "Lovely Runner", which, although it does not have high ratings, is popular among young viewers.
Kim Ji Won 1st Fan Meeting Tour
Let's take a look again at the moments when Kim Ji Won enjoyed the beauty of Bali!
Cha Eun Woo feels like a prince charming while attending the Chaumet brand gala dinner event in Venice.
Korean kingdom dramas in 2023 present interesting stories set in the past. Curious about the recommendations? Check them out here, KLovers.
Virgo and KLY become the promoters for Kim Ji Won's first fan meeting in Jakarta.
Missing Korean dramas from the 2000s? Here are 10 recommendations!
Here are Chinese dramas that tell stories about high school love.
Very funny. These are the Korean actors mentioned by Im Sol in the drama LOVELY RUNNER!
Let's take a look at the togetherness of Kim Ji Won with her co-actor uploaded by the actress on Instagram.
Japanese dramas about home restaurants always manage to touch hearts with heartwarming and meaningful stories. Here is a list of Japanese dramas about home restaurants that shouldn't be missed.
Lee Won Jung successfully captures the attention of K-drama lovers with his appearance in the new drama 'HIERARCHY.'
What are the pictures of Korean model Kim Jin Kyung's bridal shower attended by Jung Ho Yeon and Naeun from 'THE RETURN OF SUPERMAN'?
Follow
Rekomendasi