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TREASURE Comeback with Hip Hop Album 'NEW WAV', Returning to the Group's Identity

TREASURE Comeback with Hip Hop Album 'NEW WAV', Returning to the Group's Identity

K-Pop

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TREASURE Comeback with Hip Hop Album 'NEW WAV', Returning to the Group's Identity

TREASURE opens a new chapter in their career with their fourth mini album titled NEW WAV, released on June 1, 2026. The group from YG Entertainment presents the strongest hip hop concept since their debut and has received a warm welcome from fans.

This transformation is made as an effort to showcase their original musical identity that has been ingrained in them since the beginning. This decision arose from the members' desire to bring TREASURE's distinctive color to a bolder level in the new era of the group's journey.

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The mini album NEW WAV showcases a sharper hip hop vibe compared to their previous works. This change in concept is referred to as a signal marking the start of a new phase in TREASURE's journey.

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After being known for their cheerful and fresh songs, the members felt that the public was starting to forget their musical roots. Therefore, they chose to display a wilder energy.

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From "MMM", "JIKJIN", to the rap unit "VolKno", TREASURE has long showcased YG's distinctive hip hop identity. This latest album expands that DNA across all tracks.

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Yang Hyun Suk expressed his surprise when the members came to him and said they wanted to make a hip hop album. Their confidence received full support.

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According to Doyoung, many people now recognize TREASURE as a cute and refreshing group. Through this album, they want to show, "TREASURE is actually like this."

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The rap leader emphasized that each member has different musical tastes. However, he stressed that the main foundation of TREASURE since their trainee days remains hip hop.

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The MV "IF I" surpassed 50 million views in just six days and nine hours. The NEW WAV album also achieved million seller status and topped the iTunes chart in 13 regions worldwide.