True Fashionista! Kai EXO Becomes the Main Star of the 100th Anniversary 'Gucci Capsule Collection'

Kapanlagi.com - It's no secret that Kai EXO is one of the latest generation Idols who is so popular. In addition to his stunning talent, his handsome appearance and stylish fashion style also attract attention.

Even the cool charm of Kai EXO caught the attention of the famous brand Gucci and made him their brand ambassador. Recently, the K-Pop star was involved in a special event by Gucci. Curious?

1. KAI X Gucci

Credit: Gucci

Kai becomes the first Korean artist to lend his name to the 'KAI x Gucci' capsule collection as a brand ambassador, and successfully attracts a lot of attention.

Gucci's creative director, Alessandro Michele, reveals that he was inspired by Kai's favorite 'teddy bear' and uses the 'teddy bear' as a motif for ready-to-wear clothing, shoes, and various other accessories.

Kai has also done a photoshoot for the 'KAI x Gucci' capsule collection campaign with a concept that highlights the friendship between 'teddy bear' and humans, fashionable clothing, and a campaign message that reminds us of childhood friends.

2. First Collaboration with a Korean Star

Credit: Gucci

Regarding 'KAI x Gucci', Kai says, "I heard that this is the first time Gucci has launched a collection with a Korean celebrity. I am very happy and grateful to be able to present a collection named after me. It seems that great luck has come to me."

Meanwhile, Gucci has opened the 'Bear Balloon' as part of the 'KAI x Gucci' campaign in 5 locations representing South Korea, such as Seoul Hanok Village, Dongdaemun Design Plaza (DDP), N Seoul Tower, Ahopsan Forest Busan, and Gamcheon Culture Village. This project was launched in collaboration with pop artist Im Ji-bin and will release the 'KAI x Gucci' capsule collection throughout Asia after a pre-release in Korea through Gucci Pin, a special pop-up store inspired by the pin-shaped icon of an interactive digital map.

(kpl/ssm)