Unanswered Ultimatum, NewJeans Officially Leaves ADOR

Kapanlagi.com - NewJeans, a popular girl group under ADOR and HYBE, made a surprising decision to end their exclusive contract. This step was taken after their demands were ignored by the agency.

In a press conference held in Gangnam, Seoul, on Thursday (28/11), Minji, Hanni, Danielle, Haerin, and Hyein explained the reasons behind their decision. They expressed frustration over the agency's perceived lack of support for their careers.

"The exclusive contract between NewJeans and ADOR will be terminated after midnight on the 29th [of November]," said Minji. "I feel once again that HYBE's neglect is exhausting and they have no intention of listening to our demands."

1. NewJeans' Ultimatum to ADOR

NewJeans officially leaves ADOR (credit: instagram/newjeans_official)

On November 13, 2024, NewJeans issued an ultimatum to ADOR. They demanded rectification of several contract violations within 14 days. If these demands are not met, NewJeans stated they would terminate the contract.

This ultimatum was accompanied by a letter signed by all five members using their official names. In the letter, NewJeans accused HYBE of prioritizing other girl groups, such as ILLIT and LE SSERAFIM, over them.

"If our demands for rectification are not accepted, we will end the exclusive contract," said NewJeans in the statement.

2. ADOR's Attitude and NewJeans' Response

NewJeans officially leaves ADOR (credit: instagram/newjeans_official)

ADOR's CEO, Kim Ju-young, had promised to resolve the issues wisely after receiving the warning letter from NewJeans. However, by the deadline set on November 28, the agency had not shown any real effort to meet the girl group's demands.

"ADOR does not have the ability or desire to protect NewJeans," revealed Hanni. "Staying with the agency would only prolong our psychological suffering and waste our time."

The decision to terminate the contract was ultimately made by NewJeans, effective from November 29, 2024.

3. The Fate of NewJeans After Leaving ADOR

NewJeans officially leaves ADOR (credit: instagram/newjeans_official)

NewJeans' departure from ADOR leaves many questions unanswered. There is still no clarity regarding the next steps for Minji, Hanni, Danielle, Haerin, and Hyein. There is also the possibility of a significant penalty since their contract was supposed to end in 2029.

Nevertheless, fans continue to fully support NewJeans, hoping they can pursue their careers under a new agency that values their aspirations more.

4. Why Did NewJeans Terminate Their Contract with ADOR?

NewJeans feels that ADOR did not support them adequately and failed to meet the demands presented on November 13, 2024.

5. What Are NewJeans' Main Demands?

The main demand includes compensation for breach of contract and fair support from HYBE, especially in facing competition with other groups like ILLIT and LE SSERAFIM.

6. What are the next steps for NewJeans?

There is still no definite information regarding a new agency or career steps for NewJeans after leaving ADOR.

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(kpl/sjn)