Kapanlagi.com - D'MASIV is increasingly determined to realize their dream of penetrating the international music market by performing at the prestigious MUSEXPO 2025 event to be held in Los Angeles, United States, from March 12-20, 2025. This event is one of the most influential music conferences in the world that has produced many global artists, such as Coldplay, Adele, Muse, Keane, Jessie J, and Lorde.
This step did not happen instantly. Over the last three years, D'MASIV has traveled back and forth to the United States and performed on various continents to build networks and prepare a solid strategy. Vocalist Rian Ekky Pradipta revealed that their preparations are very serious to perform at their best at MUSEXPO.
"There will be over 250 key players in the global music scene present at this event, in addition to thousands of spectators each day. Therefore, we practice four times a week, with each practice lasting up to 10 hours, from morning until night. This reminds us of the early days, where we practiced Monday to Friday, then performed on stage on Saturday," Rian said at REP Studio, Ciledug, South Jakarta, on Monday (10/3) evening.
1. D'MASIV Prepares Themselves
It's not just about musicality, D'MASIV is also preparing themselves to adapt to the global music ecosystem. Rian even took English lessons to communicate more fluently with music industry executives in America.
"I even have to take English lessons again to be at my best in LA. We have also met with several record labels and promoters to arrange a business plan, including a target release for the album in May 2025," he added.
2. The Only Band from Asia to Perform
D'MASIV's participation in this event is a significant moment, especially since they are the only band from Asia performing in the prime time slot. Rian emphasized that this is a big step to elevate their band to a global scale.
"After performing in almost every city in Indonesia, from Sabang to Merauke, now it's time for us to expand our dreams further. We must not limit our own dreams," he asserted.
3. Business Meeting Opportunity
Not only a showcase, MUSEXPO 2025 also becomes an opportunity for D'MASIV to hold business meetings with various CEOs of music labels worldwide, including from Netflix to Disney. They hope to find suitable partners to bring their work to the international level.
"If we want to be widely recognized, we must penetrate the American market. Just like Adele and Coldplay did," explained Rian.
4. D'MASIV's Hope
In addition to focusing on music preparation, D'MASIV is also collaborating with Sat Bisla, a key figure behind MUSEXPO and the founder of A&R Worldwide. With over 20 years of experience in the music industry, Sat Bisla has helped many artists find their way on the global stage.
"We hope that, with his extensive network and keen ears, D'MASIV can follow in the footsteps of other global musicians," Rian hopes.
5. New Album in English
D'MASIV also ensures that their latest album will be entirely in English as part of their strategy to go international. They want to maintain their identity as a band from Indonesia, but with music that can be accepted in the global market. "We want to present ourselves as an original band from Ciledug, Indonesia. But our song notation has indeed changed, more in line with global tastes," concluded Rian.
D'MASIV's participation in MUSEXPO 2025 marks an important milestone in their journey. With support from various parties, such as PERTAMINA, the Ministry of Culture of the Republic of Indonesia, Bank Rakyat Indonesia, JBL, and TransJakarta, they are ready to prove that Indonesian music can compete on the world stage.
(kpl/pur/dyn)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.