Kapanlagi.com - Loyal listeners of Indonesian music must be familiar with Fabio Asher, right? Talented young singer Fabio Asher has just released his latest single titled Bertahan Terluka (Endure While Hurt). Fabio Asher is not a newcomer to the Indonesian music industry. Although he has only recently released the single Bertahan Terluka, Fabio Asher is one of the singers who has a lot of experience.
In addition to performing at weddings, he has also participated in talent search competitions, especially in music. Most recently, he participated in the X-Factor Indonesia competition in 2021. After failing to find success in talent search competitions, Fabio Asher's name is now becoming known to the wider public through his song Bertahan Terluka.
"The opportunity to use TikTok to popularize someone is very big. Many also use the TikTok platform to promote music. From there, I was motivated to release my song," said Fabio Asher in a virtual press conference on Monday (4/4/2022).
After its official release, the song Bertahan Terluka immediately became popular on various music and social media platforms, one of which is TikTok. TikTok users must be familiar with the song Bertahan Terluka. The popularity of Fabio Asher's song cannot be separated from the music platform SoundOn.
"Be consistent in creating, don't be afraid if your song isn't popular. Make good work, do your best. Because good work will surely be liked by many people," said Fabio Asher.
SoundOn is one of the music platforms that has been operating in Indonesia. Not only releasing Fabio Asher's songs, but SoundOn also supports marketing and distribution activities for Indonesian music creators. Supported by TikTok and Resso, SoundOn provides direct access for music creators to reach the growing TikTok community.
"So SoundOn is here to help new musicians or independent musicians who are just starting out in the music industry to reach a wider audience," said Head of Artist Operations SoundOn Indonesia, Christo Putra.
Through various easy-to-use tools, SoundOn wants to help music creators build interaction with the community and potential listeners. Not only that, SoundOn also offers fair licensing requirements and helps manage the careers of developing music creators.
"So, new musicians and music creators are a dynamic community on TikTok and SoundOn is designed to support them as they take their first steps in their careers," said Christo Putra.
Thanks to its collaboration with SoundOn, Fabio's debut single titled Bertahan Terluka successfully topped various digital music streaming charts, including #1 on the 'Viral 50 Global' playlist on Spotify and #1 on the 'Top 100: Indonesia' playlist on Apple Music.
(kpl/far/dyn)
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