A Series of Viral Virtual Influencers in the Online World, Some Followed by Tens of Millions of Followers!

Kapanlagi.com - This article was written by: Aricha Safira Rachma

If you're still wondering what a Virtual Influencer is, it's okay, considering the rapidly advancing technology in this era. So, a Virtual Influencer is a digital character created using computer graphic software. This character is then given a personality and will be active on social media platforms and act as if they are an influencer.

These created characters are able to do anything that human influencers do. From sponsoring a well-known brand to performing a song. Without further ado, let us introduce you to the virtual characters that you may often hear about in the future.

Who are these virtual influencers? Check out the list below..

1. Lu do Magalu

Credit: Instagram.com/@magazineluiza

In 2020, Lu do Magalu was a virtual influencer with the most followers on social media. She has over 14 million followers on Facebook, nearly 5 million followers on Instagram, over 2 million subscribers on YouTube, and over 1 million followers on both Twitter and TikTok.

She first appeared over a decade ago in Luiza magazine. Since then, she has been featured in product reviews, unboxing videos, and shared tips about software.

2. Lil Miquela

Credit: Instagram.com/@lilmiquela

Miquela Sousa, also known as Lil Miquela, is a virtual robot model who has collaborated with renowned fashion brands such as Prada, Dior, and Calvin Klein. She also released a song titled "Not Mine" in 2017 and made her debut music video, "Hard Feelings," at the early 2021 online Lollapalooza festival.

This character was created by Brud, a startup based in Los Angeles. She has nearly 3 million Instagram followers, known as "Miquelites," 2.5 million TikTok followers, and over 27,000 Twitter followers.

3. Barbie

Credit: Instagram.com/@barbie

You must already be familiar with Barbie. This beautiful blonde-haired character from the late 1950s has appeared on social media to mesmerize her fans. Barbie's largest following is on Facebook, but she also has many followers on other platforms, especially on YouTube where she plays the role of a Vlogger. She has 1.8 million followers on Instagram, 10 million subscribers on YouTube, nearly 300,000 followers on Twitter, and over 200,000 monthly listeners on Spotify.

4. Guggimon

Credit: Instagram.com/@guggimon

Superplastic, the world's leading creator of synthetic celebrities, clothing, and designer toys, has this mischievous rabbit character. His obsession includes everything related to horror. Hailing from Montreal, Canada, Guggimon first appeared in June 2019. Many people may recognize him as one of the hype stars of Steve Aooki. He joined forces with this world-famous DJ and producer on his 'Color of Noise' tour.

5. Knox Frost

Credit: Instagram.com/@knoxfrost

Knox Frost is the most famous male virtual influencer on Instagram. According to his Instagram account, the 20-year-old character is from Atlanta. In one year, he managed to increase his followers to over one million.

He takes the time to find new ways to maintain his community, and his content has successfully sparked strong interactions with his followers. Interestingly, his largest audience consists of people in their twenties.

(kpl/mag)