Celebrate 10th Anniversary, BCA Life Encourages People to Live MaXimal

Kapanlagi.com - PT BCA Life Insurance, a subsidiary of PT Bank Central Asia Tbk (BCA), celebrated its tenth anniversary with various positive achievements, continuously delivering the best digital-based product and service innovations for customers, as well as implementing several sustainable social and economic projects.

Entering its 10th year, BCA Life is also committed to maintaining service performance and providing impressive insurance protection and experiences for customers, business partners, and the Indonesian community through various digital-based solutions and services to facilitate public access to the best life insurance protection products.

Christine Setyabudhi, President Director & Chief Executive Officer (CEO) of BCA Life, said that entering the 10th year, BCA Life celebrates a decade of achievements, resilience, and innovation. "This milestone reflects the trust given by customers and business partners, as well as our commitment to adapt to changes and provide the best service. These ten years also affirm our dedication to employee welfare and social contributions. In the future, we hope to continue growing stronger together to strengthen BCA Life's position as a leading life insurance provider in Indonesia," said Christine.

• Strong and Positive Financial Performance Prospects

Throughout the first half of 2024, BCA Life consistently recorded positive financial performance, successfully achieving premium income of Rp914.74 billion. The Company's asset quality also showed an increase to Rp3.24 trillion, a significant increase of 18.57%. In addition, BCA Life proved its commitment to providing protection to customers by paying claims and benefits amounting to Rp377.78 billion. Furthermore, the Company's technical reserves grew by 23.53% to Rp2.35 trillion as of June 2024. BCA Life has protected 522,037 lives.

• Digital Innovation as the Key to Sustainable Growth

A survey by Mercer Marsh Benefits' medical trend summary for 2021 to 2023 stated that medical cost inflation in Indonesia increased by 13.6% in 2023 from 12.3% in 2022. This is higher than the average healthcare cost inflation in Asia, which is 11.5%.+ This is different compared to the economic inflation rate of 3.3%. This means that health inflation is several times higher than general inflation.

Seeing this phenomenon, BCA Life starts off 2024 by launching a product marketed through the digital channel mylifeguard.id, namely BCA Life Critical Illness Protector. This lightweight critical illness protection product can be owned #AsEasyAsThat starting from Rp20 thousand/month with a benefit of coverage up to Rp500 million to live more boldly.

BCA Life Critical Illness Protector can be owned as easily as shopping online through the official BCA Life sales portal at mylifeguard.id, which can be accessed anytime and anywhere without a medical check-up. In addition, at mylifeguard.id, BCA Life also offers various other protection products such as BCA Life Protection Guard and BCA Life Life Protector, as well as accident protection products namely BCA Life Accident Guard and BCA Life Accident Protector.

1. Promote Healthy Lifestyle

Credit: Special

Celebrate the 10th Anniversary with Promoting a Healthier Lifestyle More MaXimal Reaching the age of 10 on July 14, 2024, BCA Life celebrates the company's achievements and commitment in providing the best products and services for the community. In order to promote a healthy lifestyle, BCA Life proudly presents a virtual race event titled UltimaX Race 2024: Maximize Your Limit.

Held from July 14 to 31, 2024, this event is participated by more than 11,000 participants and presents various challenges that can maximize self-potential, such as walking or running 10 kilometers and completing a 1-day workout challenge in the NOW by BCA Life application.

For participants who successfully complete all the challenges of UltimaX Race 2024: Maximize Your Limit, they have the opportunity to win prizes worth hundreds of millions of rupiah, ranging from iPads, tablets, smartwatches, precious metals, shopping vouchers, exclusive jerseys, gold medals, to electric motorcycles.

“Through virtual sports events regularly held by BCA Life since 2021, we will continue to encourage the Indonesian people to be more courageous, to face challenges, for a healthier and more maximal life. Because we believe that a healthy body, strong mentality, and aspirations cannot escape,” said Christine.

(kpl/glk)