Kapanlagi.com - Running from January 15 - February 2, 2024, Shopee presents the 2.2 Shopee Live & Video Mega Sale campaign to start a new chapter in the early year. Various special promotions ranging from Free Shipping RP0, 50K Cashback Party, to Daily Discounts up to 80% are ready to be the motivation to fulfill early year needs.
Not only present as a solution and companion for users in fulfilling early year needs with attractive promos, the campaign is presented to offer a different online shopping experience through interactive features such as live streaming on Shopee Live and creative content through Shopee Video.
Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia, said, "Shopee understands that the early year often becomes a hope to start a new chapter and new steps. The integrated features in this campaign such as Shopee Live and Shopee Video are not just complementary, but a manifestation of our deep understanding of the unique needs and preferences of each user."
"Therefore, the 2.2 Shopee Live & Video Mega Sale is present as a campaign that provides an online shopping experience with a new style. In addition to increasing buyer engagement, both through direct interaction or creative content that provides inspiration while shopping, this 2.2 campaign is expected to become a realm for businesses, both local brands and SMEs, to strengthen their strategies and enhance the appeal of their products together with the features on Shopee," he added.
When shopping, each individual tends to have different styles and characteristics. This is influenced by different preferences and the order of priority aspects sought when shopping. Along with technological advancements, consumer online shopping behavior is also changing.
One of them can be seen from how real-time interaction and video creations that show product details directly have become one of the main focuses that strongly influence user shopping decisions. Therefore, Shopee Live and Shopee Video have become attractions in recent years.
Not only based on increasingly attractive offers, the high interest of users to shop through interactive features such as Shopee Live & Shopee Video is also influenced by various advantages offered, such as ease of interaction, attractive creative content, and the excitement felt while shopping.
This creates a shopping style landscape that is not only more dynamic but also more attractive. As the excitement of the 2.2 Shopee Live & Video Mega Sale campaign, let's take a look at what type of shopping you prefer?
For those who like to be directly involved, Shopee Live is the place to be. With this live streaming feature, buyers can interact in real-time with sellers. If we look closely, this live shopping system allows potential buyers to ask questions, give comments, tap love, and even participate in games or contests held during the live stream, making the buying process feel more personal.
Interestingly, shopping through the live feature has become the main attraction in recent years, with a different and more attractive experience. Based on data from the 12.12 Birthday Sale, Shopee Live sessions attracted a lot of attention, with transactions increasing more than 49 times at the peak of 12.12.
This high enthusiasm is the basis for Shopee to bring users a more enjoyable shopping experience in the 2.2 campaign through Shopee Live. Various promotions, ranging from Cashback Party IDR 50,000 to Daily Discounts up to 80%, can be enjoyed especially when shopping on Shopee Live.
For those of you who are focused on visual content and enjoy it, shopping through Shopee Video is the right choice. In this feature, sellers or content creators provide in-depth reviews, showcase products in detail, provide valuable insights, and create direct experiences for consumers in the form of video reviews and unboxing. Consumers benefit from being able to identify more details, such as understanding texture and color, even becoming considerations before making a purchase decision. Moreover, through creative and informative visual content, Shopee Video becomes a creative space for SMEs and local brands to provide information and entertainment about their products through interesting content. In the 12.12 Birthday Sale campaign, more users are utilizing this feature, where the peak of the campaign saw a 45-fold increase in orders through Shopee Video compared to regular days. Therefore, for those who fall into this shopping type, don't miss out on the excitement of shopping that combines information and visualization with the Pesta Cashback 50RB promo specifically for shopping on Shopee Video. 3. The List Purchasing Strategy Organizer Some consumers prefer to make wish lists before shopping. With the orange cart on Shopee, buyers can easily save desired products, making it easier to check out when notified that the product is on sale or available in a special promo. This shopping style utilizes a well-planned strategy to get their dream items at the best price, and they belong to the type of people who never give up scrolling through products until they find the right one, especially when shopping during the 2.2 Shopee Live & Video Mega Sale campaign. 4. The Can't Resist Temptation Promo For those who can't resist the temptation of promos, Shopee is a paradise for discount hunters without limits. In the Shopee 2.2 Shopee Live & Video Mega Sale campaign, consumers are invited to enjoy a series of exclusive promos and discounts, especially when shopping in attractive features such as Shopee Live and Shopee Video.
In addition, specifically for all Fashion products from local brands included in the Shopee Pilih Lokal feature, starting from January 17-20, 2024, Shopee presents Bazaar Pilih Lokal with the theme of New Year, New Style. It's time for the new year to be more stylish by taking advantage of special promos such as Free Shipping throughout Indonesia, Guaranteed 50% Cashback for all local Fashion categories.
So, which type of shopper are you? Of course, every buyer can adjust their shopping style according to their preferences and personal needs. Shopee 2.2 Live & Video Mega Sale not only offers quality products but also an unforgettable early year shopping experience.
Get more information about the Shopee 2.2 Live & Video Mega Sale campaign by visiting https://shopee.co.id/m/2-2. Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately to enjoy its various benefits to the fullest.
(kly/tmi)
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