GEKRAFS Brings 10 Indonesian Brands to Showcase in a Fashion Show in Paris

Kapanlagi.com - GEKRAFS (National Creative Economy Movement) continues to bring positive activities with a mission to help the creative economy. Most recently, they focused on the fashion industry by bringing 10 Indonesian fashion brands to showcase in a Fashion Show held in Paris.

This was done after the past 2 years, precisely during the pandemic, where many Indonesian designers and brands could not hold offline shows and direct business matching to showcase their works.

This event is an off-schedule event of PARIS FASHION WEEK, considering that the ON Schedule is dedicated to local Parisian brands, while brands outside Paris are required to hold their own shows with the applicable standards of Paris Fashion Week.

1. Attended by a Series of Important Figures in the Fashion World

Photo Credit: Personal Documentation

GEKRAFS is the only community from Indonesia that has 10 independent shows filled by 10 brands at the PARIS FASHION SHOW 2022. The GEKRAFS PARIS FASHION SHOW is planned to be held on March 6, 2022 at The Westin Paris Vendome.

This event is confirmed to be attended by hundreds of influencers, media, and European buyers. This will certainly help Indonesian brands to be known in the European market, especially in France. A series of fashion people from famous brands will also be present, such as the Guerlain designer director, Cartier director, Miss Europe 2020, and many others.

2. Series of Brands Participating in the Fashion Show in Paris

Photo Credit: Personal Documentation

The brands that will participate in the fashion show are SCARLETT x IKYK, Greenlight x Danjyo Hiyoji, 3 second x Ican Harem, La sabelle x Em En Hair Design, Brand no brand, Yanti Adeni x Ayam Geprek Bensu, Shademulsk, Shade Signature, Deskranasda Banjar Baru, and Chayra by Tika Ramlan.

They will showcase Indonesia from various perspectives such as art, culture, social, architecture, and food. You can watch the event live on Instagram @gekrafs on March 6, 2022 at 18:00 Paris time or 24:00 WIB.

"GEKRAFS always wants to take tangible steps that can directly benefit the creative economy players, and this event is one of those steps," said Kawendra Lukistian, Chairman of GEKRAFS.

3. Received Positive Response from the Indonesian Ambassador to LBBP in Paris

Not only a fashion show, GEKRAFS activities in Paris also present a Temporary Store in the area of 51 rue Turenne Paris from March 6-16, 2022. This is an effort to open the gate for retail or b to b for the involved brands.

"Paris is the window to the fashion world, brands must truly take advantage of this moment to network, see opportunities and markets for them," added Temi Sumarlin, Chief of Committee GEKRAFS PARIS FASHION SHOW 2022 and Chairperson of DPP GEKRAFS.

The Indonesian Ambassador to LBBP in Paris, Mr. Mohamad Oemar, welcomes this activity and supports GEKRAFS Paris Fashion Show 2022 because it can be a showcase stage for fashion to be accepted in Paris as a fashion city. With the hashtags #indonesiabanget #empowerIndonesia, referring to the upcoming G20 held in Indonesia with the theme of Indonesia empower and strengthening women leaders in the private sector. GEKRAFS supports local products going global and women working in various fields, including fashion.

"Thank you very much to all the sponsors who have participated in this event, supporting Indonesia's creative economy. And of course, proud of Indonesian products going international. So from Indonesia to International," concluded Sonya Laoh, Head of Sponsorship Division in Gekrafs and CEO of SRN Entertainment.

(kpl/pur`/gtr)