Highlight IDEAFEST 2024 'i': More than 30 thousand Visitors Become Enablers of the Nation's Creativity and Drive Indonesia's Creative Economy Growth

Kapanlagi.com - A series of events aimed at driving Indonesia's creative industry have indeed started to emerge more frequently. But looking back, IdeaFest has been one of the consistent main drivers of the acceleration of the creative industry over the past 13 years. With a positioning as an inclusive and transformative platform, IdeaFest continues to be an enabler for the industry and creative practitioners to discuss, develop ideas, and collaborate.

This year, a breakthrough is shown with the presence of IdeaFest carrying the theme 'i'. Simple, but full of meaning behind it. The letter 'i' reflects that every individual has ideas, innovations, integrity, and inspiration. Not only that, but it also serves as a driver of growth and collective understanding.

This year, IdeaFest 2024 has successfully been held for 3 days, specifically from September 27-29, 2024. This event features more than 160 sessions held at the Jakarta Convention Center (JCC). With the presence of more than 500 national and international speakers, around 67% of the speakers are new names and joining IdeaFest for the first time to provide fresh insights.

British Council Survey: IdeaFest Becomes a Cultural Part of Society

Quoting a survey from the British Council about events in Indonesia, IdeaFest is one of the 31.03% of festivals in the country that have been present for more than 10 years and have become a cultural part of society. Over the course of this decade, IdeaFest has transformed into a consistent catalyst, becoming the largest annual creative festival in Indonesia.

The programs themselves are carefully curated by Braintrust IdeaFest. It’s no wonder that this festival serves as a platform for creative practitioners to showcase their best works while inspiring the birth of fresh ideas that break the boundaries of creativity. Through its various programs, IdeaFest actively contributes to the development of a dynamic creative economy ecosystem.

Contribution to the Growth of the Creative Economy

Ben Soebiakto, Co-Chair of IdeaFest 2024, stated, “Festivals in Indonesia play an important role in fostering a diverse and inclusive creative economy. Seeing this opportunity, IdeaFest wants to support the development of creativity among the younger generation, awaken the potential of creative practitioners and the creative economy. In the future, this potential can continue to be enhanced through closer collaboration between industry players, the government, and society, so that Indonesia's creative economy can continue to innovate, be competitive, and contribute even more to the welfare of the nation.”

According to data from the Ministry of Tourism and Creative Economy, the realized value added of the creative economy in 2023 has grown to Rp 1,414.77 trillion, equivalent to 7.25% compared to the previous year, which was Rp 1,280.42 trillion. Of course, this achievement is also influenced by the strengthening of Indonesia's economic products due to the stability of consumer purchasing power for products in the fashion, art, culinary, game, film, music, video, animation, literature, technology, and many other subsectors. This is also what always becomes a topic of discussion at IdeaFest.

With various innovations and creativity present, this subsector can absorb a large workforce, create new business opportunities, and enhance the competitiveness of Indonesian products in the global market.

Nazira C.Noer, CEO & Co-Founder of POPLICIST Publicist and GM Jr Marketing Business Development of ASRI Group as well as Braintrust of IdeaFest 2024 stated that “As a braintrust, we pay great attention to the curation of the content that will be presented so that we can create up to 160 sessions, especially in the field of filmmaking. Through the theme 'i', there are many things that can be defined, such as innovation, imagination, ideas, and even ourselves. The IdeaFest platform becomes very important to provide something new in the creative industry and serves as a creative solution.”

Series of Exciting Programs at IdeaFest 2024

Not to be outdone by previous events, this year IdeaFest 2024 also presents various interesting programs such as IdeaTalks, IdeaFest X, IdeaFriends Forum, IdeaFest Night, Experiential Expo, Creative Market & Food Market by Semasa, and IP & Content Expo.

Specifically in the Creative & Food Market, IdeaFest collaborates with Semasa to hold a bazaar featuring more than 225+ brands consisting of various products, ranging from art, accessories, fashion, beauty and perfume, home & lifestyle, to food and beverages.

Equally interesting is the lineup of inspiring speakers presented by IdeaFest 2024. They are individuals who have successfully built a global network with the aim of enriching participants' insights, inspiring innovation, and driving the growth of Indonesia's creative industry on the international stage. Through sharing knowledge and experiences, the speakers facilitate cross-cultural collaboration and open new opportunities for creative industry players.

“We are definitely very excited about this opportunity. IdeaFest is an important platform for talent development, providing opportunities for artists and creative practitioners to enhance their skills, reach and engage audiences, and step into the next stage in their creative industry journey and careers,” said Fellexandro Ruby, Creator & Host of Thirty Days of Lunch as well as IdeaFest X Collaborator.

Not to be missed is the new surprises that IdeaFest always brings every year. For example, the collaborative program IdeaFest X presents a variety of exciting surprises such as workshops, live podcasts, and performances that are specially curated by Braintrust IdeaFest. This program not only provides a new and unique experience for each individual but also serves as a platform for them to explore creative ideas and hone their skills.

In addition, IdeaFest 2024 also collaborates with Bank Saqu by PT Bank Jasa Jakarta as the Official Banking Partner and Samsung Galaxy Tab S10 Series and Samsung Z Flip6 and Samsung Z Fold6 as the Official Tech Partner. IdeaFest also collaborates with Pertamina and Indofood through Indomie, Pop Mie, Indomilk, Chitato, and Teh Celup Sosro as the Official Sponsors. Check out more information about the overall highlights of the IdeaFest 2024 event by visiting www.ideafest.id and the official social media account @ideafestid.

(adv/wri)