It's Time to Shine, Brave Beauties! Time to be a Catalyst for Change with Beauty Moves You

Kapanlagi.com - Don't judge a book by its cover! This saying is still very relevant as a way to not judge the beauty standards of Indonesian women. Because the definition of beauty is not only about appearance.

Like Wardah, which is committed to bringing benefits through Beauty Moves You. This campaign invites Indonesian women to explore other aspects of beauty such as progressive, modern, and beneficial values for the environment.

Wardah believes that women are agents of change and that beauty through every step taken can have an impact on the environment, others, and even the world. So, what is the real form of Beauty Moves You from Wardah?

Brave Beauties, Dare to Express Yourself and Be Agents of Change

From small steps to big ones. Wardah, through the Beauty Moves You campaign, is not only doing something big. Even small steps can be beneficial if done consistently.

This is in line with the explanation from Novia Sukmawaty, Group Head of Wardah. According to her, women are agents of change. The important point is to dare to take action, even if it's in small steps.

"The Wardah Beauty Moves You campaign is a movement to encourage all women to become agents of change. Through this campaign, we want to motivate Indonesian women; that those who dare to move are the Brave Beauties with diverse contributions. It doesn't have to be big, small steps taken consistently will certainly be beneficial. Wardah Beauty Moves You strives to break through the mindset that may have limited women's space to empower themselves and encourages them to become the best version of themselves," said Novia.

Become an Agent of Change with Wardah

As the number one choice of women and the pride of Indonesia, Wardah always supports women through various initiatives they lead. This commitment is the spirit of Wardah Beauty Moves You in playing a role as an agent of change.

Senior actress and brand ambassador for Wardah for approximately 10 years, Dewi Sandra said that Wardah is not just a beauty brand, but also cares about a new portrayal of Indonesian women.

"Wardah has transformed into a strong brand, as evidenced by the Wardah Beauty Moves You campaign. Wardah gives me a new portrayal of women, namely those who are able to bring about significant change towards a better direction." As a Muslim woman, I believe that in order to change, we need to have trust in God and make efforts, and also consider our role towards other women. I hope that great women out there are not hesitant to express themselves and take steps forward, because each of us has something worth fighting for that will eventually bring about change," said Dewi Sandra.

Not only Dewi Sandra, one of the Brave Beauties driving change, Nicky Clara, as a disabled fashionpreneur, admits that involving people with disabilities to empower and develop their competencies in the creative industry is the definition of Beauty Moves You.

“I believe that despite the limitations that people with disabilities have, we all have equal opportunities to take on roles to bring about benefits. I founded a fashion brand (KAMU wear) that embraces the concept of sustainable fashion by involving and empowering people with disabilities. This is certainly a form of support for our disabled friends that they can develop their passion and abilities. This is also in line with Wardah's new campaign; Beauty Moves You, that the limitations we have should not stop us from pursuing our dreams," said Nicky.

Meanwhile, another Brave Beauty, Sabrina Anggraini, said that her version of Beauty Moves You is to make positive contributions in the field of education and technology. Sabrina has succeeded in working in an area dominated by men and is currently pursuing education at the Massachusetts Institute of Technology majoring in System Design and Management.

“Women must dare to move, lead, and innovate. Moving towards our dreams is my biggest motivation to continue creating positive change for those around me." Interest in technology and being in a male-dominated community is a challenge for me, and as proof that women can advance in any sector. The Beauty Moves You campaign can be a platform and support system for fellow women to together become agents of change. Don't hesitate to start and set goals," Sabrina added.

Beautiful and Healthy with Halal Green Beauty Innovation

The enthusiasm ignited by Brave Beauties makes Wardah more innovative in the beauty industry. Wardah is also committed to creating internationally standardized product innovations.

Including by promoting the concept of halal green beauty innovation. Wardah has launched various ranges of beauty products with sustainable processes, cruelty-free, and ensuring no harmful ingredients for consumers.

Of course, this is also in line with Wardah's aspirations as a pioneer of halal lifestyle through quality beauty products. This is also in line with the government's goals where Indonesia, as part of the global market, is striving to develop the halal industry.

Wardah Presents Local & Global Expert Collaboration to Support Indonesian Women

The quality product range presented by Wardah also comes from cutting-edge product innovations. In the process, Wardah has the strength of a team and R&D technology with collaboration with a global network of experts.

Wardah has collaborated with global consultants in research and dermatology development from the US, Australia, France, Thailand, India, including Indonesia.

Wardah products are made with the best raw materials from around the world and have undergone safety tests and efficacy tests conducted according to international standards. Not only that, Wadah also collaborates with local farmers in supporting the use of original Indonesian raw materials such as aloe vera extract, green tea, licorice, cucumber, seaweed, honey, and various high-quality global ingredients.

If totaled, Wardah has collaborated with 300+ beauty experts and researchers in 25 countries and 200+ young Indonesian innovators in developing products, including 45,000+ beauty advisors.Research & Development continues to be carried out with global raw material suppliers to produce the best and most suitable products for consumers.These high standards are designed to support the appearance of Indonesian women in expressing themselves and stepping boldly into the world.

Along with the commitment made by Wardah, movements and collaborations in realizing Beauty Moves You have also been prepared.One of them is by holding Beauty Moves You The Experience, a series of events packaged in the form of a 3D virtual event.This event will be held on October 30-31, 2021, featuring progressive Indonesian and global women figures from various professions and expertise.

So, are you even prouder of what Wardah is doing to motivate Indonesian women?It's time to become Brave Beauties and become agents of progress in Indonesia together with Wardah.Don't forget to join the Beauty Moves You event on October 30-31, 2021, which will feature progressive figures in this 3D virtual experience event. Register yourself with click here yes!

(kpl/jef)