Local Product Trends Increasingly Popular, Shopee collaborates with Dekornata and Kylafood to Share Inspiration

Kapanlagi.com - Heading towards the 12.12 Birthday Sale campaign, Shopee shares inspiration through an event titled Modern Era Local Product Creations. Collaborating with 3 local entrepreneurs, such as DITTOPERCUSSION (Owner of Stuja Coffee), Galih Ruslan (Owner of Kylafood), and Giovanni Warli (Owner of Dekornata). In this event, the importance of innovation and creation is discussed, such as product variations and packaging that are done to introduce Indonesian products to the public.

“Over the past few years, we have seen an interesting trend among Shopee users, where Indonesian local product creations are increasingly popular and gaining the hearts of the people. This fact shows the potential and opportunities for local entrepreneurs to grow together with Shopee. Therefore, in celebrating Shopee's success in its sixth year, which certainly cannot be separated from the contributions of local entrepreneurs, Shopee held the Media Gathering Shopee 12.12 Birthday Sale: Modern Era Local Product Creations to provide exposure and highlight interesting stories from representatives of local entrepreneurs who have successfully created local product creations for users. We hope that today's event can further educate and demonstrate to the public the strength of modern, high-quality, and competitive local product creations,” said Putri Lukman, Head of FMCG Shopee Indonesia.

Kylafood Creates Instant Traditional Culinary Variations from West Java for People Across Indonesia

Starting from the passion of Galih Ruslan and his wife to try various culinary delights from their hometown in West Java, which received many questions from relatives, in 2017 Galih decided to establish Kylafood. Through Kylafood, Galih offers a variety of West Javanese culinary products such as aci meatballs, cimol (fried tapioca balls), mie kocok (traditional beef noodle soup), and seblak (spicy snack) in instant packaging. Through innovation in instant traditional food products, he wants to make it easier for people outside West Java who want to enjoy the unique taste of this culinary without having to visit the region, so that the typical food of West Java is increasingly known throughout Indonesia.

All raw materials and production processes of Kylafood are done locally. Galih uses the best raw materials which are the results of local farmers' harvest in the Subang area, and processed together with his employees, most of whom are residents around his place. For Galih, one of the strategies that has helped the success of Kylafood products to reach the Indonesian people is the joining of Kylafood to Shopee since 4 years ago. Various features and programs from Shopee that Kylafood follows have led to a 10-fold increase in orders on the peak day of the Ramadan campaign this year and become Top 10 Best Selling for FMCG category on Shopee in the same period.

Wooden Home Equipment and Decorations from Dekornata that Keep Up with the Times

If wooden products are synonymous with old and expensive items, Giovanno Warli can break this perception through his business called Dekornata. Dekornata was established in 2018 to present creative home equipment and decoration products with high-quality Indonesian wood raw materials, such as plates, flower vases, and tissue holders. In addition to wood raw materials, Dekornata also ventures into local crafts with other local materials such as ceramics, rattan, bamboo, woven eceng, lamun (sea-grass), and banana stems. Not only using 100% local raw materials, Giovanno also empowers local wood craftsmen partners, which currently number more than 150 partners, most of whom come from West Java, Bali, and Lombok.

Since the beginning of Dekornata's business, Giovanno has trusted Shopee as the appropriate sales platform for his target consumers. With Shopee's broad reach, it also wants to show that wood-based products can be tailored to the trends of the millennial generation and have affordable prices. To realize this mission, Dekornata has made various innovations from various aspects, such as creatively styling its products to match the current trends, and implementing Augmented Reality technology that can be used to help consumers see the products more clearly even without seeing the actual products.

Local businesses and entrepreneurs are an important part of the Shopee ecosystem, including playing a role in promoting local culture among users. Therefore, in this year's Shopee Super Awards 2021, there are categories for nominations of MSMEs and Local Brand Partners as Shopee's efforts to appreciate and support local businesses that have entrusted their business and participated in driving the digital economy together with Shopee throughout this year.

Still in the excitement of the Shopee 12.12 Birthday Sale campaign, users can find a variety of products from various brand partners and local businesses and enjoy attractive offers, such as Plant ShopeePay 12, Free Shipping XTRA More, and Guaranteed 50% Discount. Users can also witness special performances by TOMORROW X TOGETHER and other famous guest stars on the peak day of the campaign on December 12, only on the Shopee 12.12 Birthday Sale TV Show. Don't forget to activate and use ShopeePay as a secure and convenient payment method for your shopping experience!

For more information about the Shopee 12.12 Birthday Sale campaign, visit https://shopee.co.id/12-12. Download the Shopee app for free from the App Store or Google Play.

(kpl/wri)