Local Super MSMEs Go Global, This is the Story of Hijab by Adinda who Won the Shopee Super Awards 2021

Kapanlagi.com - Local MSMEs can also penetrate the global market. This proves that local products also have quality and can compete with products from other countries. Shopee appreciates these super MSMEs. Approaching the end of the year, Shopee held the Shopee Super Awards 2021 as a form of appreciation and recognition to various parties and figures who have supported Shopee and become drivers of the digital economy in Indonesia.

Shopee's achievements so far have not escaped collaboration and support from brand partners, seller partners, and various parties. Shopee Super Awards 2021 is here to appreciate all members of the Shopee ecosystem with a total of 29 voting and non-voting categories.

In the midst of the ongoing pandemic situation, the local business industry is becoming more vibrant, where business actors are required to adapt to the situation. Currently, the trend of local products continues to develop and business actors are showing more creativity and strengthening the potential of the products presented. Recognizing this potential. Shopee once again shows support and appreciation to brand partners, sellers, and SMEs who choose Shopee to develop their business through the annual Shopee Super Awards 2021. This time, Shopee Super Awards 2021 presents the categories of SME and Local Brand Partner nominations, not only as Shopee's effort to give appreciation but also expected to be a spirit for local business players and at the same time strengthen their business potential. One of the newest categories, namely Super Local SME Go Global, in Shopee Super Awards 2021, is won by Hijab by Adinda, a local Muslim clothing line that has successfully penetrated the global market with Shopee. Hijab by Adinda is a business initiated by Noviana Adinda Putri. This woman from Semarang shares her inspirational story of how she started a business that she has been involved in since the age of 16. It started from trying her luck as a reseller of various products through social media, and after 3 years, she finally dared to establish her own brand that sells various hijab products. Adinda chose Shopee as the main platform to start her business, which she named 'Hijab by Adinda' in 2017. Adinda chose Shopee not without reason. At that time, she saw the great potential of Shopee's outstanding features and promotions, such as Free Shipping, as a way to reach a wider range of users throughout Indonesia. In starting her business, Adinda did all the production processes on her own and faced difficulties in generating significant capital from her earnings. Holding the principle of avoiding debt, Adinda finally sought ways to maximize the use of the Shopee platform. One of his efforts is by participating in trainings provided by Shopee through the Shopee Campus program. Slowly, his business started to grow together with Shopee and was able to generate increasing income every year.

The programs and campaigns regularly presented by Shopee always successfully provide significant sales growth for Adinda's business, starting from participating in the Shopee 12.12 Birthday Sale campaign last year to the Shopee Export Program that brought her products to the global market. Adinda's Hijab products have reached countries such as Singapore, Malaysia, Vietnam, Thailand, the Philippines, and even Brazil since joining the Shopee Export Program in 2018, which was the first opportunity for Adinda to reach consumers abroad.

By joining Shopee, Adinda's business continues to grow until now. Adinda now has 3 warehouses and can employ 50 employees, most of whom are residents around her place of residence. "I still can't believe that I am at this point at the age of 24. Initially, my business was considered small, I didn't have employees and the production process was still done at my parents' house. But by joining Shopee and with the various support provided, I was able to buy the first warehouse for Hijab by Adinda at the age of 19, and also create job opportunities for the surrounding community," said Noviana Adinda Putri, owner of Hijab by Adinda.

Even during the peak of the Shopee 12.12 campaign on December 12th, Hijab by Adinda managed to receive 11 thousand orders in a day, which is the latest achievement for her business. Various achievements that Adinda has achieved together with Shopee throughout this year have led her to receive awards and appreciation in the Shopee Super Awards 2021 as the winner of Super Local SME Go Global.

"It is a great pride and extraordinary achievement for me to be selected as the winner of the Super Local SME Go Global in the Shopee Super Awards 2021, especially amidst the increasingly fierce business competition in the Muslim clothing product category. Currently, many sellers are setting very low prices to attract customers, but maintaining the distinctive features of Hijab by Adinda is more important to me, where our advantage is competitive prices with the best quality products. I would also like to express my gratitude to everyone who has helped since the establishment of Hijab by Adinda, and especially to Shopee, who continues to help local entrepreneurs develop their businesses through various features, programs, and training provided. I hope that local entrepreneurs can continue to grow with Shopee and eventually compete and be recognized in the global market," Adinda added.

In addition to the Local Go Global MSME category, the Shopee Super Awards 2021 also awarded MSMEs and Local Brand Partners, namely:

1. Super Growing MSME Seller won by Rumah Medis
2. Super Inspiring MSME Seller achieved by Pollenzo Official Shop
3. Super FMCG Seller achieved by Belia Cosmetic
4. Super Fashion Seller brought home by Ace Fashion Official Shop
5. Super Lifestyle Seller won by charlottequinn
6. Super Electronics Seller achieved by LELEBEST
7. Super Favorite Local Brand brought home by Bening's Official Shop

Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia said, "Shopee congratulates all the winners of the Shopee Super Awards 2021. We would also like to express our gratitude to our brand partners, sellers, and MSMEs who have chosen Shopee to develop their businesses throughout this year. Especially to Hijab by Adinda as the winner of the Local Go Global MSME category, who has played a role in introducing the potential of local products for the Muslim clothing category, not only to the Indonesian community but also to the global market. Muslim clothing products themselves have great potential in Indonesia, as seen from the Muslim Fashion category, which became the favorite MSME category of Shopee Indonesia users in this year's 12.12 campaign. Therefore, it is a pride for us that through the Shopee Export Program, we can expand the reach of MSME products in various product categories, including Muslim clothing such as Hijab by Adinda, and make it a favorite product for foreign communities."

Check the list of other winners of the Shopee Super Awards 2021 at https://shopee.co.id/m/superawards-winner. Download the Shopee app for free on the App Store or Google Play Store, and immediately activate ShopeePay to make your shopping activities safer and more convenient.

(kpl/wri)