Offer a Range of Beauty Products that Enhance a Stunning Appearance, Buttonscarves Beauty is Present at Shopee Big Ramadan Sale

Kapanlagi.com - In recent years, the beauty industry in Indonesia has experienced significant growth. The presence of various makeup and skincare trends, whose popularity is amplified by social media, is one of the main factors driving this development.

Along with the emergence of several trends that enhance creativity and diversify consumer preferences, Indonesian people's pride in local products is also supported by technological advancements that facilitate the distribution process and consumer access to various beauty products.

Through online platforms such as Shopee, local beauty brands are supported in their growth and market expansion through various features and programs offered.

Seeing the promising opportunities in the Indonesian market, Linda Anggrea, as the Founder of Buttonscarves, established the Buttonscarves Beauty beauty brand, after previously successfully initiating the Buttonscarves lifestyle brand and the Benang Jarum apparel brand.

"Realizing that fashion and beauty complement each other, in 2021 we decided to introduce the beauty line, Buttonscarves Beauty, which is inspired by our desire to provide added value and complete the appearance of loyal Buttonscarves customers," she said.

Linda added, "Of course, the beauty industry presents different challenges. We have to stay updated with the latest trends and innovate to remain relevant and appealing to consumers."

"In addition, to face intense competition, we must be able to provide added value that sets Buttonscarves Beauty apart from other brands. Innovation in products is the key to winning the hearts of consumers and maintaining our position in the market," she continued.

The products currently produced by Buttonscarves Beauty are highly diverse. Every month, Buttonscarves Beauty releases new products ranging from perfumes, makeup, beauty tools, and others to meet the diverse needs and preferences of consumers.

Not stopping there, Buttonscarves Beauty is also committed to playing a role in providing positive impact to Indonesian society through job creation and contribution to the local economy.

Collaboration with Shopee to Enhance Business Opportunities

In its business journey, Buttonscarves Beauty continues to seek strategic steps in adapting to technological advancements and online sales trends. Since its inception, Linda has realized the importance of utilizing e-commerce platforms to reach a wider consumer base.

"We chose Shopee because we see its potential as one of the leading e-commerce platforms in Indonesia. This decision is a strategic step in our marketing efforts, by utilizing the features and promotional programs offered," Linda added.

Linda said, "After Buttonscarves Beauty joined Shopee in 2022, we have felt a significant positive impact on our business, where our sales performance has also improved, especially due to the ease of transactions offered and the support of attractive programs. We have successfully expanded our market reach, increased sales, and optimized our operational efficiency."

Buttonscarves Beauty has actively utilized the features and programs provided by Shopee to enhance product attractiveness and expand consumer reach. One of the strategies that is aggressively used is the Free Shipping promo, which has become the main reason for users to shop online.

Buttonscarves Beauty also realizes the importance of building customer loyalty, which can be strengthened through active interaction, both by carrying out various routine activities with the BSLady community and by shopping sessions through interactive features such as Shopee Live.

With this feature, sellers can interact directly with customers and introduce products in more detail, and not forget to provide attractive offers during the live session. Buttonscarves Beauty also actively participates in various major campaigns held by Shopee, such as 3.3, 9.9, and the Big Ramadan Sale this year.

The excitement of the Shopee Big Ramadan Sale 2024 in welcoming Hari Kemenangan will not stop here and can still be enjoyed until April 11, to help users who still have unfulfilled needs in welcoming Hari Raya Idul Fitri, which will soon arrive.

The peak of the Big Ramadan Sale 2023 campaign will also be held again on April 4, 2024, with equally attractive offers, such as Shopee Barokah THR 10M, Free Shipping Rp0, and Cheapest on Shopee Extra Voucher 50%.

In addition to various campaigns, Buttonscarves Beauty also participates in Shopee's latest program, namely the Free Return Guarantee, which is considered a positive step in improving the online shopping experience for consumers. This feature provides great benefits for consumers by offering a return guarantee at no additional cost if they are not satisfied with the purchased products.

"From the seller's perspective, we see this feature as an opportunity to increase consumer trust in our products and expand market potential. With the Free Return Guarantee, we believe we can continue to provide a better shopping experience on the Shopee platform," concluded Linda.

Special in this year's Big Ramadan Sale campaign, Buttonscarves Beauty also prepares a series of fun and attractive offers presented to Shopee users:

• Special price promo
• 50% discount for every purchase of 2 pcs Magic Touch Cover Cushion

What are you waiting for, enjoy a variety of the best promos and fulfill your favorite beauty product collection and Ramadan needs at the Shopee Big Ramadan Sale! Discover other surprises and more information about Big Ramadan Sale 2024 at https://shopee.co.id/m/big-ramadan-sale. Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately. So don't miss out!

(kly/tmi)