Peeking at the Success of Jaktent 2022, Evidence of BRI's Full Support for the Creative Industry in the Homeland

Kapanlagi.com - Jakarta Content Week (Jaktent); Road to Sarinah has been successfully held since November 2021 and has now reached its closing event which took place on June 18, 2022. As an event that provides positive inspiration for the creative industry, there are many exciting segments that take place within it. One of them is the book review activity entitled 'Litebite Out of the Book' on June 17-18, 2022. This event was also attended by the Consumer Business Director of BRI Handayani, the President Director of PT Sarinah (Persero) Fetty Kwartati, and the Executive Director of the 17,000 Islands Imaji Foundation Gianita Kadarisman.

The success of Jaktent 2022 is not without the support of various institutions. One of them is BRI which is consistently creating social and economic values that go hand in hand. Various company support for multiplier effect activities or those that have an impact on the wider community continues to be carried out, including through Jaktent 2022.

Handayani revealed that this activity has a positive impact on creative industry players and art activists. It is hoped that this can provide an opportunity for creative industry players and art activists to be given a space to perform, especially at Sarinah.

On the other hand, Jaktent is also an opportunity to support the growth of 40 merchant partners in Sarinah. "We are here to collaborate with Sarinah and Jaktent to empower creative industry players and grow merchant partners to advance and develop sustainably," said Handayani.

Handayani added that BRI continues to strive to expand partnerships and increase digital penetration in transactions with merchants. In this regard, BRI relies on the BRImo digital banking which provides holistic financial service solutions.

The BRI financial super app has more than 100 features to meet customer needs. This year, the number of BRImo users continues to grow and has reached 18 million users as of May 2022.

"Through the Creative Industry and Merchant Partner, BRI hopes to play a role and support the progress of Creative Industry and Merchant Partner businesses in the future so that they can give meaning to Indonesia," she said.

Many Attractive Promotions

In collaboration with Sarinah at the Jaktent event, BRI hopes to provide added value to all merchant partners and businesses to gain new insights and help merchants develop their businesses, especially for creative industry players. This way, this activity further encourages merchants to scale their businesses and market their products internationally.

BRI also offers various attractive promotions for customers who visit the event. There are cashbacks up to Rp1 million, 50% discounts, and other attractive free vouchers.

(kpl/wri)