Remaining Resilient in Creating, Fireworks Photography Rejects Giving Up Amidst the Pandemic

Kapanlagi.com - "Be like a fireworks, willing to burn to create beautiful light for others." This proverb is firmly held by Fireworks Photography, a photography, videography, and graphic design studio based in Bandung, West Java.

Dedicated to empowering the community, Fireworks Photography, led by Cecep Cahyana, refuses to give up during the pandemic. Cero, as he is familiarly called, explains that the background of the establishment of Fireworks Photography and his other effort, Smagz Studio, is to unleash the potential of the community in the fields of photography, videography, and graphic design.

1. Not Enough with One Effort to Create

Smagz Studio

Taking the name Fireworks Photography, Cero wants it to be a bright light for anyone. As for Smagz Studio, it is taken from the name of the community engaged in photography.

In difficult times like now, Cero applies his expertise in running the business he started 10 years ago. Interestingly, Cero developed his business from extracurricular activities, communities, and gradually grew and developed until now.

2. Unleashing the Potential and Talent of Community Members

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The talent possessed by community members is emphasized by Cero. He empowers these community members to be employed either as employees or as freelancers. With this empowerment, not only will their talents be honed, but it will also contribute to improving the economy of these community members.

3. Continuously Innovating in the Fight Against the Pandemic

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Many industries have had to struggle extra hard when the pandemic hit the world in the past year. This includes Fireworks Photography and Smagz Studio, which have felt the impact of the weakened economy due to the pandemic. Whether we like it or not, innovation is the only way to survive in this difficult time.

Cero and his team innovate by making several modifications to their business. One of them is promoting through live streaming on social media. In addition, Cero still accepts the production of school yearbooks, which during this pandemic is done while strictly implementing health protocols.

Not only making modifications to the business sector, Cero also upgrades the skills of employees and rejuvenates equipment. It is undeniable that improving technical quality will also increase customer trust.

4. Providing Positive Impact to the Surroundings

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Not only successful in business, Fireworks Photography has also proven to have a positive impact on its surroundings. Having 13 employees who are a great potential from the photography community is a positive impact that Cero has made to its surroundings.

The economy also revolves when Cero is able to pay its employees with a total value of IDR 25 million - IDR 100 million per year. With this perseverance, it's no wonder that Fireworks Photography is able to become a finalist in the 2020 Local Creative Award held by Adira Finance.

The Local Creative Festival is a Corporate Social Responsibility (CSR) agenda by Adira Finance in collaboration with the Ministry of Tourism and Creative Economy of the Republic of Indonesia. With the theme #RiseTogetherWithFriends, this activity has been held since August 2020 and reached its peak in January 2021. Not only that, Adira Finance also raised donations aimed at micro, small, and medium-sized enterprises affected by the pandemic.

(kpl/jef)