The Fun of Riding to Make Fresh Juice for Free! Generali Invites the Community to Move Together at GBK

Kapanlagi.com - This time, the weekend at Gelora Bung Karno (GBK) feels different. Since morning, dozens of participants have come to join the excitement of the event at Here.Now.Station by Generali Indonesia on Saturday, November 8, 2025. Starting with a 5K run together, having fun at the Spin to Drink booth, to participating in muscle training at the Strong to Bond session, all participants looked enthusiastic enjoying every activity.

This event is part of the global #HereNow campaign, which invites the community to start moving from now, both to maintain health and prepare for future financial security. Additionally, the fun run session that opened this event is also part of the Road to Borobudur Marathon 2025 initiated by Generali Indonesia, involving many participants in the event. Generali Indonesia has been the official insurance partner for the Borobudur Marathon for 8 consecutive years.

The President Director and CEO of Generali Indonesia, Rebecca Tan, stated that this fun run is not just an ordinary sport, but also a platform for activities together with others.

"We are very proud to continue supporting the Borobudur Marathon event." For me personally, running is a very important community activity. It is not just a sport, but also an opportunity to engage in activities," said Rebecca.

She also added a message for the runners to not push themselves, "Enjoy every step. Don’t push yourself too hard, and the most important thing is to move together, finish the run, and feel proud of yourself."

1. Running 5K Together at GBK, Fun and Refreshing

Participants run Here. Now. Fun Run 5K at GBK. (Wina Afriyani Atika Putri/KapanLagi)

The event started around 06:00 AM, beginning with a warm-up session led by an instructor. As soon as the starting flag was raised, hundreds of participants eagerly set out to conquer the 5-kilometer track in the GBK area.

For some participants, it’s not about speed, but about togetherness and the spirit of moving together. One of them is Agung Fatwa, a Generali Runner from Depok who joined the run at a pace of 8.

"It’s quite nice to start the morning feeling fresh. It is indeed tiring and sweaty, but it feels good and is really enjoyable, plus being in a crowd adds to the spirit and makes the atmosphere more exciting," he explained.

The same feeling was shared by Natasha, a Generali Runner from Tangerang who participated at a pace of 9. Although she has rarely trained lately, she remains enthusiastic about running because the atmosphere is fun and full of energy.

2. Spin to Drink Booth, Participants' Favorite That Creates a Buzz

Visitors tried Spin to Drink at the booth. (Wina Afriyani Atika Putri/KapanLagi)

After the run, participants immediately flocked to the Here. Now. Station area. One of the busiest booths was Spin to Drink, where participants could pedal a bike for 1-5 minutes to make free fresh juice from their own pedaling!

For those who love challenges and new things, this activity became a special attraction. One of them is Ikun, a participant from Pinangsia, West Jakarta, who immediately tried it after finishing the 5K run.

"It's really fun, this is a new experience for me. Usually, I just do push-ups or light exercises, so trying Spin to Drink is something different. Especially being able to bike while making juice, it's very unique and makes me happy," he said enthusiastically.

This booth concept is indeed designed so that participants can remain active while having fun. In addition to getting free healthy juice, participants can also try their luck at spinning the wheel. Many prizes await!

3. Strong to Bond: Building a Strong Body and Better Posture

The squat movement in the strong to bond session. (Wina Afriyani Atika Putri/KapanLagi)

Not just running and cycling, Generali Indonesia also provided a physical training session themed Strong to Bond, where participants were invited to do muscle strength training with professional instructors. The movements are simple but enough to get you sweating, suitable for all ages and fitness levels.

The goal is not just for fun, but also to raise awareness about the importance of maintaining muscle strength to stay healthy at any age. In this session, several participants performed various energetic movements, such as squats and jumps.

4. #HereNow Campaign Invites the Community to Move Together

Through the #HereNow campaign, Generali invites the public to not only focus on physical health but also to become aware of the importance of financial protection. Through this initiative, Generali Indonesia aims to raise awareness that a safe and prosperous future starts from the decisions made today, from health planning, financial management, to insurance protection.

Generali believes that small steps taken now can become a strong foundation for building a better life for oneself and loved ones.

Rebecca Tan, President Director & CEO of Generali Indonesia, stated, "This campaign encourages the public to realize the importance of taking action now. The future is unpredictable, and the decisions made 'now' are very crucial and will determine the future. #HereNow is not just a campaign, but a manifestation of our commitment to always be present, accompanying, and providing the best solutions for our clients at every stage of their lives."

In fact, the level of insurance literacy in Indonesia currently stands at only 45.45%, while the inclusion rate is still 28.50%, two figures that can continue to be improved through education and engaging approaches.

Through various activities such as fun runs, Spin to Drink, and Strong to Bond, Generali presents a new way to understand the concept of self and financial protection in a lighter and more relatable manner. Each participant is invited to start preparing for the future through various protection products, ranging from life insurance, health, critical illness, to retirement planning. All these services can now be accessed more easily through digital platforms such as iPropose, Gen iClick, and the virtual assistant JANE 24/7.

Windra Krismansyah, Head of Corporate Communications who also attended the event, added, "Through the #HereNow campaign, we want to emphasize that Generali Indonesia is not just a provider of protection solutions, but also a trusted partner in building healthy financial awareness. With ongoing education, comprehensive solutions, and easily accessible services, we hope that more and more Indonesians will be ready to face risks and build a secure future, starting from simple steps today."

So, more than just a sports event, Generali Indonesia is also building awareness to stay healthy and move actively from now on. Through this activity, Generali reminds us that small steps today can have a big impact on the future. For those of you who want to experience the excitement of Spin to Drink at the Generali booth, Here.Now.Station is still ongoing until November 18 at GBK, so hurry up and come!

(kpl/wri)