The Meaning of Gimmick that Often Appears in the Media, Learn Examples of Implementation in Daily Life

Kapanlagi.com - Have you ever heard the word gimmick? Gimmick is not a common word used in daily life. Therefore, it is not surprising that many people still feel unfamiliar with the meaning of gimmick. Until now, the term or gimmick is closely associated with the entertainment world. The word gimmick often appears in the media to refer to celebrities or figures who do something to attract public attention.

However, it turns out that the term gimmick can not only be used in the realm of entertainment or entertainment. In the professional world, the term gimmick is actually commonly used in the marketing field. Gimmick can be one method that can be used to market a product. So if that's the case, what is the actual meaning of gimmick?

To find out, just read the following review of the meaning of gimmick which has been summarized from various sources.

1. The Meaning of Gimmick According to the Dictionary

The term gimmick is actually a vocabulary in English. That means, to find out what gimmick means, the first step that can be taken is to check it in the dictionary.
As quoted from cambridgedictionary.com, gimmick is defined as 'something that is not serious or of real value that is used to attract attention or interest people temporarily, especially to make them buy something'.

For now, the word gimmick has also been absorbed into Indonesian. As a borrowing word, the spelling of the word gimmick has been adjusted to 'gimik'. In the Big Indonesian Dictionary (KBBI) there are two meanings of gimik.

First, gimik is interpreted as an actor's deceptive movements to deceive his opponent. Related to this, gimmick is classified as a word that is close to the world of art. Meanwhile, the second meaning of gimmick in KBBI is something (tool or trick) used to attract attention. So, the second meaning of gimmick is more related to the world of marketing.

2. Understanding Gimmick in Media

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As previously mentioned, the word gimmick is now more commonly found in the media, especially television. In this regard, the meaning of gimmick is something done by television parties (in this case, it could be a television show or a celebrity) to attract the attention of viewers. As a result, it will ultimately increase ratings. Gimmicks on television are commonly done in various ways. For example, creating a unique appearance that catches attention, creating special scenes, unique clothing, music, chants, singing, or other attention-grabbing activities. In fact, nowadays gimmicks on television are often done by bringing in paid audience members to liven up the show. Celebrities or artists also use gimmicks to attract public attention, thereby increasing their popularity. In addition, gimmicks can also be done with the aim of making a work known to a wider audience and selling it in the market. Gimmicks done by artists or celebrities are also very diverse. Starting from creating controversy, staged events, and so on. Although it can benefit television parties and artists, gimmicks should not be done carelessly. Excessive gimmicks can actually risk losing the sympathy of viewers. In addition, television gimmicks should not be done excessively. Gimmicks must pay attention to the limits of moral norms, laws, and other provisions, so that they can still be accepted by society or viewers.

3. Understanding Gimmick in Marketing

As previously mentioned, gimmick is also often used in marketing. In this case, gimmick is commonly used as a marketing method with the aim of attracting potential customers' attention. Gimmicks used in marketing are usually done to entice customers to be interested in and purchase the marketed products.

Similarly, in television media, the meaning of gimmick for marketing purposes is also commonly done by engineering various things such as stories, and so on. Often, gimmicks for marketing purposes also involve celebrities or other famous figures. This is intended to ensure that the gimmick played hits the target and truly attracts attention.

Gimmicks for marketing should not be done haphazardly. Companies that apply gimmick methods must also pay attention to ethical, legal, and other provisions, so that they can still be accepted by society as potential customers.

In addition, marketing gimmicks should not only sell hype. As a marketing strategy, gimmicks must be done with consideration and executed creatively.

4. Application of Gimmick for Other Purposes

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In today's life, gimmicks are not only applied in television media and marketing. The meaning of gimmick, which is more or less an effort to attract attention from the audience, can also be applied for other purposes.

For example, during elections, many candidates or legislators use various gimmicks to win the sympathy of voters. Starting from branding with sad stories from the past, doing social work, and so on. Everything done to attract public sympathy can also be categorized as a gimmick.

In addition, gimmicks, which mean grabbing public attention, can also be applied to other activities such as teaching or socializing. The choice of gimmicks that can be done is also diverse and can be adjusted to the material being presented.

Those are some explanations of the meaning of gimmick according to dictionaries and specific fields. Hopefully, it is useful and can answer your curiosity.

(kpl/psp)