VIRAL
Neelofa's name went viral after being named one of Asia's 100 Digital Stars by Forbes Magazine. Although she was already famous as Miss Teen Malaysia, Neelofa became a breakthrough figure in the list because she was the only veiled woman on the list.Â
Why did Forbes, a world-renowned brand, then take notice of her? Check out the photos and details about her below.Â
Neelofa is currently 31 years old. She has been involved in the modeling world since 2010. In 2017, Neelofa was listed by Forbes as one of the 30 Best Young Asian Figures according to Forbes. It was only in October of this year that Neelofa decided to wear a veil. Her decision received positive responses from her followers.
Neelofa is now pursuing a career as an actress in Malaysia. It's not a joke, she even studied acting in New York to fulfill her passion. Besides acting, Neelofa admits to having an interest in the fashion world.
In an interview with Uyaina Arshad, Neelofa admits that she is now happier and freer when wearing a veil. She also mentioned that this decision was not easy. She does everything for her life in the hereafter. "Every woman wants to look beautiful. It's a woman's natural instinct. So it wasn't easy for me to decide to wear a veil. I know that the consequence is I have to forget everything I've loved all this time, which is admiring beauty," she said.
She proves her love for fashion by creating a hijab label, a fashion line, a shoe brand, and a soft lens brand. Some of her brands include LofaLens, LofaHeels, Naelofar Hijab, and Bokkita.
Neelofa has 8 million followers on her Instagram social media account. With the power of her social media, Neelofa has successfully marketed her products to Australia and England.
Because of this title, she has succeeded in being on par with other Asian artists such as Lee Min Ho, BTS, Blackpink, Amitabh Bachchan, Shah Rukh Khan, Dilraba Dilmurat, Agnez Mo, and Siti Nurhaliza.
Neelofa has collaborated with well-known beauty and jewelry brands such as Chanel Beauty, Lancome, and Swarovski. She often attends fashion events such as Milan Fashion Week or sits in the front row as a guest at fashion shows for brands like Max Mara and Dior. Interestingly, Neelofa's popularity increased after she started wearing the hijab. She is considered a role model for women from various parts of the world, especially for Muslim women who wear the hijab. "I never thought that this (Instagram) account would become my portfolio for my career and business. Especially now that I want to expand my interests in the international fashion and beauty world," said Neelofa in an interview with the South China Morning Post. She joined Instagram in 2012.
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