Viral Bear Milk Sold Out Ahead of PPKM, Says Digital Branding Expert

Kapanlagi.com - The Covid-19 pandemic is still ongoing until mid-2021. Even the number of cases has skyrocketed. This has led to the reimposition of PPKM policies. Amidst this, many people have been hoarding Bear Milk.

Yes, Bear Brand Milk or also known as Bear Milk, has been claimed to boost the body's immunity. Videos of people panic buying and hoarding Bear Milk have been circulating. Regarding this, Soegimitro, a digital branding expert, speaks up.

According to him, Bear Milk has successfully employed a branding strategy by creating a buzz among netizens.

1. Controversial Content

Soegimitro (Credit: Special)

"The process of introducing a brand is called branding. In this digital era, content that can stir up netizens and increase product sales is called successful content," he recently said. Soegimitro suspects that the video of the fight over Bear Milk was deliberately created.

However, Soegimitro stated that whether the content was intentionally created or not, it still went viral and successfully went viral. This has influenced many people to do the same, whether for personal use or for resale purposes.

2. Must Adapt

Not only that, Soegimitro also highlights other brands that refuse to adapt to digital branding strategies. According to him, they may be displaced.

"The failure of many senior brands is also due to their inability to create current creative ideas that are liked by netizens, causing their position to be taken over by new brands. But those who can adapt will dominate the market in the digital era," said Soegimitro, who has 25 years of experience in handling many brands.

(kpl/tdr)