Acha Septriasa Enters the Film Business, Collaborates to Establish a Production House

"The aspirations we want to pursue have an emotional aspect that we also want to highlight with family. We feel that if we take the time to develop the script and cast, we can create a film that fits the festival and market," said Acha Septriasa.This founder of Avarta Media realizes that there are many interesting local story potentials that have not yet been touched by other producers. She wants to present relevant narratives so that Indonesian films can thrive even more on the international stage through festival quality.

This mother of one admits to often appearing behind the scenes before finally deciding to establish her own production company. Her decades of experience as a leading actress is the main asset in curating quality scripts for the audience."We look for what else is suitable, because we think there are many that are suitable but have not beenhighlighted. That’s why Abdi and I have been involved in films for a long time; we often appear behind the scenes," explained the 36-year-old actress.

In addition to pursuing artistic quality, Avarta Media also pays great attention to the sustainability of the business to maintain the trust of film investors. They want to ensure that every incoming capital provides a healthy investment value for the growth of the national film industry.

Ardi Dharma, as one of the company's executives, emphasized that they have learned a lot from the dynamics of the film industry in previous years. He is committed to maintaining management transparency so that every film project runs professionally without any investors feeling disadvantaged.

"Perhaps recently many have seen, read, been inspired, and invested in films. That has also become a problem for many investors. In that regard, we learn and do not want investors to feel embarrassed," asserted Ardi Dharma.