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Ashanty shares her long journey in building a business that started in 2011. She recounts the process as a gradual journey filled with learning and experiences.
Through her social media posts, Ashanty reveals that her initial steps began simply and eventually grew to an international level. She also emphasizes that this process is not just about selling, but about building trust and brand identity. Read her full story below.
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Ashanty revealed that she started her venture into the business world in 2011 with all its limitations. At that time, she relied on simple equipment to sell online. "I still remember how it felt the first time selling online. Simple camera, nervous, and answering customer questions one by one," she said.
She explained that her business journey began with small things that gradually developed. "Learning from small to big has been my journey since 2011," she stated.
Ashanty believes that business is not just a buying and selling activity, but also trust as the main foundation in sustaining a business. "For me, this is not just about selling, but about building trust, building a brand, and creating something that can last," she expressed.
For a decade, Ashanty has focused on developing her various products independently. "For 10 years, I have been developing my own products," she said.
In 2018, Ashanty began taking her business to a broader level by expanding to Korea. "In 2018, I, Mas Anang, and Aurel visited a factory in Korea for product expansion," she explained.
In the midst of her business journey, Ashanty also continued her formal education in management. "Eventually, I studied again to take a Master of Management in Strategic Management at Binus International Business School," she said.
Ashanty's business journey also brought her recognition from Korea. "I was called by the ministry because I received the award as The Korea Herald Culture Award and was appointed as Honorary Ambassador by the Embassy of the Republic of Korea," she said.
She also revealed her visit to Korea to discuss awards and product collaborations that have been ongoing for 10 years. Not just about business, Ashanty has also spread her wings as a singer by collaborating with a Korean singer. "This year I have a song collaboration with a Korean singer that will launch after Eid," she said. Want to read the latest updates on other celebrities? Come read at KapanLagi.com. If not now, when?
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