Celebgram Ria Dermawan Uses Social Media as a Platform for Product Reviews, Rapidly Increasing Endorsements

Kapanlagi.com - Ria Dermawan, an influencer famous for her account @mamariareview, shares her story of becoming a content creator on social media platforms Instagram and Tiktok. It all started when the pandemic led Mama Ria to come up with creative ideas. At that time, Mama Ria was helping her friends review products, which turned out to be well-received by the public. Some of her interesting content even went viral and reached millions of views.

“In our content, we not only talk about food, but also provide information about travel, lifestyle, holiday, and beauty. Because in my opinion, social media is a perfect platform for us to provide useful information to the public,” said the mother of two who also enjoys traveling.

During her college years, Ria explained that she was very interested in marketing, which made it easier for her to create great and engaging content for her audience.

“In this digital era, social media marketing is extremely important. Social media is widely used by the public nowadays. This media combines social interaction and technology through words and visuals (photos/videos). Social media is very helpful in spreading message information in a communicative and relaxed manner. For business owners, they must use social media marketing if they want their business to grow," he said.

1. Rapid Growth

Being a content creator for 3 years, Mamaria has gained many endorsements from big brands such as restaurants, beauty clinics, dental clinics, hotels, villas, and invitations from famous cafes and restaurants in Surabaya.

Mamaria's content is always attention-grabbing. This is evidenced by Mamaria's large number of followers on several social media platforms such as Instagram, TikTok, and YouTube.

(kpl/pur/ums)