Celebrating 24th Birthday, Awkarin Releases SCENTRA Reed Diffuser Fragrance

Kapanlagi.com - Selebgram Karin Novilda, also known as Awkarin, has released her latest business venture while celebrating her 24th birthday. This time, Awkarin presents a reed diffuser product called SCENTRA. Reed diffuser itself is a fragrance product without electricity, where the aroma liquid spreads through wooden sticks or fibers.

The name SCENTRA itself is a combination of the words 'scent' and 'mantra'. The philosophy behind the name is a product with a fragrance that can create a peaceful and calm atmosphere. SCENTRA is also a collaboration with two young entrepreneurs, Ovi Rangkuti and Randy Ichsantama.

Awkarin is responsible for the creativity aspect, starting from packaging, design, and aroma. Meanwhile, the male partners provide support in various technical aspects. Together, they produce a product that is not only of high quality but also beneficial. At a press conference in South Jakarta, Awkarin and her two partners shared their stories.

"SCENTRA is the result of my creativity in every aspect, from research to the final product. This is a product that truly represents me, Karin. Our goal is to create a calming and zen fragrance," said Karin Novilda during the press conference.

1. Aroma

Awkarin introduces her new business / Photo Credit: Personal Documentation

SCENTRA has a base aroma of lemongrass combined with several special formulas. This makes SCENTRA suitable for use at home, office, and even in the bathroom.

"It can be used anywhere because its aroma can create a good mood and clear mind, which will definitely enhance the quality of our lives, productivity, and creativity," said the woman born on November 29th.

2. Quality Ingredients

Not just any ingredients, the raw materials used in making SCENTRA are of the highest quality and specially formulated. This makes SCENTRA produce maximum aroma diffusion.

"In terms of raw materials, we definitely use top quality. We use fiber sticks that maximize the aroma diffusion. In terms of aroma, we also create a unique blend that can create comfort, tranquility, and calmness," added Ovi Rangkuti.

3. Price

Awkarin introduces her new business / Photo Credit: Personal Documentation

SCENTRA is now available on the Shopee e-commerce platform under the store name 'SCENTRA'. The price offered is reasonable considering the quality of the materials provided, which is Rp189,000.

"For now, we are focusing on one variant, maximizing it because we want this variant to be the base foundation of what SCENTRA is all about. A versatile reed diffuser that is beneficial for everyday life. In the future, we will prepare other variants that will not be arbitrary and must be optimal," Randy Ichsantama continued.

4. Great Collaboration

Personal Documentation

This reed diffuser business is a collaboration of prominent public figures. Awkarin, who is famous for her various businesses including talent management, fashion, e-liquid for electronic cigarettes, and rumored to soon venture into the tourism industry.

Ovi Rangkuti, on the other hand, is a successful entrepreneur and graduate of a prestigious university in Indonesia. He is known for his perfume business and also runs a manufacturing company and a consultant firm. He plans to expand into the Food & Beverages industry in several major cities. Randy Ichsantama is also a young entrepreneur who works in the marketing agency profession and owns F&B outlets.

(kpl/pur/gtr)