Content Creator Yeniwa Successfully Reaches Millions of Followers with Just a Mobile Phone and Regional Accent, Proving Consistency Can Lead to Success

Kapanlagi.com - Yeni Wiji Astuti, better known as Yeniwa in the online world, has now transformed into one of the trending content creators with millions of followers. The long journey to this achievement actually started from simple activities in her rented house and her job as a factory worker.

This woman, born in Rejomulyo, Lampung, on July 14, 1993, initially just made casual videos about her daily life, including moments of commuting to and from work. All of this was done in between her busy schedule at a cosmetics factory in Tangerang, Banten.

The habit of creating content turned out to be addictive for her due to the positive response from netizens. Her edited videos are interesting, even with makeshift equipment, capable of making people curious and waiting for her latest updates.

"From the beginning, I believed that the opportunity to create content is very good for the future if handled regularly and, of course, with interesting content to watch," said Yeniwa on Tuesday (4/8/2025).

1. Relate to the Lives of Many People

Yeniwa started actively creating content since 2018 through her YouTube channel and within a year managed to gather 10 thousand subscribers. But the journey wasn't smooth, as the increasingly strict YouTube rules made her pause and take a complete break.

In 2022, she rose again with a new spirit, this time alongside her husband, Aman Lasmana, who helped with graphic design. The content became more relaxed and natural, lifting themes of daily vlogs that are very relatable to the lives of many people.

Her straightforward speaking style with a regional accent makes her easy to like by netizens. Her honest, unpretentious content actually becomes an attraction that keeps her followers growing.

From there, this MUA from Tangerang began to be widely recognized and her followers exploded across various platforms. Her TikTok has now reached 3.5 million, Instagram 230 thousand, Facebook 4.9 million, and her YouTube, which has just become active again, already has 240 thousand subscribers.

"I feel like I still have to keep learning a lot, including about video editing which I do self-taught, never took any courses anywhere, just helped by video tutorials on YouTube and I am grateful to be able to pursue this content creator world," she said.

2. Impact on Family

Yeni Wiji Astuti - Credit: instagram.com/yeniwa_

Yeniwa's success is not only felt personally but also impacts her family. She has been able to send her parents on pilgrimage and build her dream house, which is proof of her hard work and consistency in

"The bad thing is to forget, and I will always introspect every day. Don’t forget to learn a lot according to the passion you master and not to force it too much. Also, make sure you are comfortable with your job. The key is to keep learning," she explained.

3. Tips for Becoming a Content Creator

Yeni Wiji Astuti - Credit: instagram.com/yeniwa_

For those who are just starting in the content world, Yeni has many important messages that resonate deeply. According to her, creating content needs to be practiced often to become more skilled and sensitive to trends and audience needs.

"The more often you create and edit videos, the more new knowledge and experience you will gain. In addition, we also need to be creative to generate interesting content ideas that can certainly encourage an increase in followers," said Yeniwa.

She also reminds that tools are not a barrier to starting to create because everyone can develop over time. Consistency, a willingness to learn, and the courage to perform are the keys to succeeding in the digital world.

(kpl/far/ums)