Kapanlagi.com - Entrepreneur Rudy Salim through one of his companies, Pestige Corp, injects fresh funds into PT Dektos Digital Corbuzier, a company founded by renowned Podcast content creator Deddy Corbuzier.
According to Rudy Salim, his goal in investing and becoming one of the shareholders in Deddy Corbuzier's company is to increase its valuation by developing the ecosystem of PT Dektos Digital Corbuzier.
Currently, the valuation of PT Dektos Digital Corbuzier is claimed to reach 1 Trillion Rupiah. With the presence of Prestige Corp as a strategic partner, it is expected to increase the valuation of PT Dektos Digital Corbuzier fourfold.
"This investment will create a synergy between Prestige Corp and PT Dektos Digital Corbuzier. This allows Prestige Corp to assist in improving the fundamentals of PT Dektos Digital Corbuzier," said Rudy Salim in his written statement.
credit: Kapanlagi.com/Dadan Eka Permana
Deddy Corbuzier stated that he is optimistic that this collaboration can open up greater opportunities for PT Dektos Digital Corbuzier and its loyal viewers.
"Of course, this synergy is expected to improve the quality of Deddy's YouTube channel and reach a larger audience. We believe that with the investment from Prestige Corp, our company's YouTube channel will embrace a wider audience, such as the upper class. Hopefully, this will increase the valuation of our company in the future," said Deddy Corbuzier.
Prestige Corp hopes that this investment will become a merging power to enhance the professionalism of the company and bring a new color to YouTube viewers.
"Of course, this will be achieved by producing higher quality, more interesting, and different content compared to similar YouTube podcast channels," said Rudy Salim.
Rudy Salim and Deddy Corbuzier signed the agreement at the Prestige Motorcars Pluit Showroom on Saturday, February 12, 2022.
Currently, Deddy Corbuzier's company manages several content programs on YouTube such as the podcast "Close the Door" and the stand-up comedy "Somasi."
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